Snap Fitness's around-the-clock gyms enable members to work on their physical well-being with a cornucopia of fitness equipment. With 24-hour access, members don't have to let The Man tell them when to help themselves to Snap's strength and cardio equipment, which features built-in TVs and other media diversions. For those who exercise during conventional hours, Snap's friendly, unintimidating atmosphere welcomes patrons of all ability levels, unlike schoolyard dodge-ball squads. Members also enjoy nationwide access to all Snap Fitness locations, ideal for working out while traveling. For a dose of custom advice, patrons can seek out a personal-training session with a certified coach, who helps them assess and address their fitness goals. Clients reap the benefit of individual attention as a personal trainer helps them tackle weight loss, prepare for an arm-wrestling competition, or unveil the mysteries of arcane cable-weight machines.
As they enter the training circuit at Curves, female guests of every fitness level come face-to-face with the smiles of other women. Workout participants share the experiences of those nearby, trading stations throughout the 30-minute training session. 30 seconds are spent alternating between hydraulic machines and recovery stations to maintain an elevated heart rate. Exercisers then move on to a recovery station, where they run, jog, or dance to maintain heart rates and keep platforms in place during momentary losses of gravity. Workouts are designed to boost metabolism and build lean muscle, and there's always a coach to push and motivate students and help them maintain proper form. Nutrition guidance is also available.
When Rick Rugg and Bob Schiffhauer founded the first of their gyms in 1980, they chartered their gym around three values: service, cleanliness, and having owners operate their own facilities. True to the founders' original vision, each location's employees strive to keep their cardio and resistance equipment spic and span as they care for facilities. In addition to personal training, instructors lead a schedule of more than 400 group fitness classes?including cycling, Kardio Kick, and Zumba?offered each week across their eight locations. At the clubs, trainers also help guests master CrossFit functional equipment and use TRX suspension training systems to help them connect with their vine-savvy pet orangutans.
Snap Fitness's easyFIT monitor is a small, clip-on accelerometer that helps keep track of daily exercise. Unlike pedometers that merely measure steps and spy on daydreams, the easyFIT monitor senses the intensity and duration of physical activity, transmogrifying those stats into simple, numerical points that help assess activity levels from sedentary to peak performance. In addition to tracking exercise in real time, easyFIT monitors can connect to the wearer's personal web portal to upload data and create fitness graphs that help show progress, snag exercise suggestions, and stave off the temptation of living next to a hamburger farm. Watch a video about the easyFit here.