Members at Curves, a fitness center designed exclusively for women, rotate around a circuit of hydraulic resistance machines that have been designed to work with female bodies and promote weight loss, protect against osteoporosis, and deal with arthritis. An experienced trainer is always nearby to help manage participants’ machine maneuvering and muscle making. Instead of fiddling with weight stacks and losing momentum, the hydraulic machines use your own body weight, fitness level, and aerodynamic water bottle to create resistance that matches abilities, decreasing the risk of soreness or injury. Because traditional lift-and-lower motions create bulky muscles, each machine uses push-and-pull motions to create toned, lean muscles perfect for crushing a grapefruit without looking like you can.
With an arsenal of workout regimens and classes, Willie Blanks—brother of Tae-Bo creator Billy Blanks—carries on the family tradition as he and his team of trainers lead healthy hopefuls to their goals. Students of the Wil-li-netics program are instructed in positive thinking and self-motivation as well as physical strength, giving them the mental wherewithal to pursue their fitness ambitions and telekinetically deflect cannon-propelled hot dogs. Individual attention comes in the form of a series of personalized routines, which may feature step aerobics, kickboxing, dance, or hand-weight workouts. An approximately one-hour massage (a $50 value) softens tight tendons, and a series of 15-minute life-coaching sessions (a $12.50 value per session) tones thought patterns into sleeker, more positive outlooks. Each gym membership entitles trainees to as many classes as their de-jellified limbs desire (up to a $60 value).
When Rick Rugg and Bob Schiffhauer founded the first of their gyms in 1980, they chartered their gym around three values: service, cleanliness, and having owners operate their own facilities. True to the founders' original vision, each location's employees strive to keep their cardio and resistance equipment spic and span as they care for facilities. In addition to personal training, instructors lead a schedule of more than 400 group fitness classes?including cycling, Kardio Kick, and Zumba?offered each week across their eight locations. At the clubs, trainers also help guests master CrossFit functional equipment and use TRX suspension training systems to help them connect with their vine-savvy pet orangutans.
Snap Fitness's easyFIT monitor is a small, clip-on accelerometer that helps keep track of daily exercise. Unlike pedometers that merely measure steps and spy on daydreams, the easyFIT monitor senses the intensity and duration of physical activity, transmogrifying those stats into simple, numerical points that help assess activity levels from sedentary to peak performance. In addition to tracking exercise in real time, easyFIT monitors can connect to the wearer's personal web portal to upload data and create fitness graphs that help show progress, snag exercise suggestions, and stave off the temptation of living next to a hamburger farm. Watch a video about the easyFit here.
All the instructors at Hiit Fitness have an intimate relationship with fitness, having arrived at being health experts through bodybuilding or their own weight-loss journeys. Today, they lead students of all experience levels through classes that include boot camps and TRX Suspension.
At Heat Athletic Club, instructors work to bring the same level of attention and customization one would find in personal training into a group setting. During circuit courses, trainers combine cardio, strength, and core exercises to create full-body workouts that helps clients make rapid gains in overall fitness.