Many in the fitness industry have tried to simplify the act of exercising, but few have narrowed down the steps as effectively as eStrength and Fitness. The website, which is managed by Doctor of Chiropractic Joe Arreola and his staff of fitness instructors, nutritionists, and therapists, only requires exercisers to have Internet access. Once they do, they are free to browse the site's daily 30-minute bodyweight workouts and health-boosting nutrition tips.
Grandmaster Dennis Tosten founded the first Amerikick in 1967 and has since taught several champion fighters, police officers, and everyday students karate and self-defense. Today, the lauded chain teaches fitness classes inspired by martial arts, including cardio kickboxing in six states. Each location upholds a curriculum that blends Chinese and Japanese martial-arts styles—including kenpo and tae kwon do—with modern self-defense strategies, further updating traditional practices by eschewing uniforms and belts for casual workout gear. Having attained certification in teaching kickboxing from the National Association of Professional Martial Artists, Amerikick's seasoned instructors also each possess black belts in karate, a rank as difficult to attain as the snake charmer's belt of live cobras.
The Janesville Athletic Club and its downtown express location increase heart rates with a full range of equipment and amenities. Beyond standard weights and cardio machines, the club offers 300+ fitness classes per month and court space to practice basketball, tennis, and even pickleball, a fast-growing sport that involves hitting a ball with a paddle and drinking brine instead of Gatorade. Off the gym floor, members can visit the tanning beds, hit the showers, or pick up supplements at the pro shop.
Since opening shop in 1951, the optical specialists at Dr. Elliot and Webb have worked to sharpen their patients' vision while looking after their eye health. Routine eye exams scout the eye inside and out for any signs of glaucoma or cataracts while gauging prescriptions. The team caters to the needs of each individual by discussing Lasik procedures during free consultations and helping them pick out frames best suited to their face shape.
Certified Pilates instructor Elizabeth Thorne delights in teaching others how to be more healthy and aware of their bodies. In her group Pilates mat and prop classes, she helps students build their core strength and improve flexibility while balancing the whole body, using movements that sculpt long, lean muscles.
Helping customers improve their vision is the main concern of the optometrists and eye-care professionals at Eye Boutique, who provide preventive screenings and help choosing from their more than 1,800 frames at each location. In each shop, licensed doctors of optometry scan eyes with comprehensive exams before diagnosing issues or prescribing high-definition Zeiss lenses and contact lenses from Optix and Acuvue. Designer frames from Guess, Nike, and Kenneth Cole house lenses fashionably, and Teflon protective layers help guard lenses from scratches and reduce glare. Sunglasses from brands such as Ray-Ban and Coach also protect eyes from harmful UV rays, creating an accessory that is both stylish and useful, like a diamond with a job.