Vision in Janesville

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Helping customers improve their vision is the main concern of the optometrists and eye-care professionals at Eye Boutique, who provide preventive screenings and help choosing from their more than 1,800 frames at each location. In each shop, licensed doctors of optometry scan eyes with comprehensive exams before diagnosing issues or prescribing high-definition Zeiss lenses and contact lenses from Optix and Acuvue. Designer frames from Guess, Nike, and Kenneth Cole house lenses fashionably, and Teflon protective layers help guard lenses from scratches and reduce glare. Sunglasses from brands such as Ray-Ban and Coach also protect eyes from harmful UV rays, creating an accessory that is both stylish and useful, like a diamond with a job.

2929 Milton Ave
Janesville,
WI
US

Dr. Martin Burger knows his patients place a lot of trust in him when they elect him to perform their LASIK procedures. That trust isn't something he takes lightly, even though he has performed more than 60,000 corrections in his career. He ensures it's continued by monitoring his patients throughout the whole LASIK process, instead of handing them off to a technician or an unpaid intern. Vision One Lasik Center also employs other skilled professionals to dole out glasses-free sight. Both William and Jason Brand have years of experience treating patients with LASIK technology and also engage in pre- and post-operative care.

2995 Eastrock Drive
Rockford,
IL
US

7200 Harrison Ave
Rockford,
IL
US

The ocular savants at All About Eyes meticulously fit designer frames (average $179) from names such as Dolce & Gabbana, Enchant, and Versace to unframed visages. Professional eyes help determine the best frame color and shape for each customer based on facial contour, skin tone, and hair texture, and can tweak frames to rest effortlessly with a fitting that lasts 15–45 minutes. A pair of designer sunglasses (average $150) from Oakley or Prada snubs insolent celestial bodies, and clients taken with a certain celebrity look can bring in a photograph of that luminary, from Obama in Ray-Bans to Tony Robbins wearing tinted windshields, and an expert will track down the brand and style. Dithering customers can exchange their frames for any of equal or lesser value for 30 days after their purchase.

6430 E State St
Rockford,
IL
US

The professional photographers at Target Portrait Studios capture paramount moments in premier lighting with high-tech digital cameras and a choice of vivid background images. After clients discuss pose preferences with their portraitist, subjects take the stage for approximately 10 minutes of flashing bulbs, bright smiles, and focused lenses. Clients are welcome to bring props and shadow puppets from home, and after choosing a background, they can further customize each image with one of the studio's props, if desired.

6560 E State St
Rockford,
IL
US

Started in 1961 by Dr. Stanley Pearle, the nationally recognized and trusted franchise now operates in nearly 800 locations nationwide. The master visionaries at Pearle are well trained in assisting all bespectacled beings from casual librarians to picky, temperamental Cyclopes. Equip a corrective pair of Essentials frames starting at $99.95, or slip on a pair of designer eye enhancers, such as those by Anne Klein and DKNY ($149.95+) or Versace ($205+). Single-vision lenses adjust a singular field of vision and start at $80 (basic uncoated plastic) and $120 (plastic scratch-resistant), while specialty PearleTHIN lenses ($205) are lightweight heavyweights.

6231 McKee Rd
Fitchburg,
Wisconsin
US