Brake-O-Rama began as one location in 1949 but now boasts 14 service centers speckled across the East Coast. Together these automotive hospitals work as a force, repairing and maintaining domestic and imported vehicles of virtually any make and model. Before sourcing spare parts from the company's private warehouses, Brake-O-Rama's ASE-certified technicians thoroughly analyze vehicles with advanced diagnostic technology that includes four-wheel computerized alignment systems, electron microscopes that scan for chipped paint finishes, and magnifying glasses ever in search for clues to Professor Plum's murder. Meanwhile, Firestone, Goodyear, and Michelin tires fill the supply closets, allowing the patrons to tighten their grip on the asphalt before a cross-country trip.
To call The Body Shop a mere skin and body care store is to miss half of what makes it special. Late founder Dame Anita Roddick was a pioneer for ethical business practices; upon opening her first store in Brighton, England, in 1976, she developed company values such as "Defend human rights" and "Protect our planet." She somehow balanced principles and profit, partnering in global campaigns with UNICEF, Greenpeace, Amnesty International, and the United Nations, all while expanding her brand into 2,500 locations in 60 international markets. After her death in 2007, then-British Prime Minister Gordon Brown said, “She campaigned for green issues for many years before it became fashionable to do so and inspired millions to the cause by bringing sustainable products to a mass market. . . . She was an inspiration.”
Indeed, the Body Shop exhibits an eco-friendliness that's hard to come by in a company of its size. Its products have been fair-trade since 1987, and its Against Animal Testing movement led to a UK-wide ban of animal testing of cosmetics. The products are made from ingredients harvested from around the world: shea butter from Ghana goes into body scrubs and butters, and Indian artisans craft wooden massagers and tote bags that are screenprinted by hand. But all that isn't to say the company's production practices overshadow its final products. Skincare treatments such as the Blue Corn 3-in-1 deep-cleansing scrub mask often appear in Allure, Marie Claire, and other national publications.
Even if their clients never intend to step into the ring, the certified trainers at Mittwork Fitness LLC train them with some of the same techniques as prizefighters. Through a noncontact quartet of boxing, kickboxing, MMA, and fitness classes, the coaches foster svelte frames and stronger limbs with combinations of mitt work, heavy-bag workouts, and boot-camp-style exercise. Meanwhile, students gain confidence and soak up the fundamentals of martial-arts techniques without ever having to spar with other students or engage in competition.
The ASE-certified technicians at NYC Tire and Auto Care have made it their mission to keep cars running with reliable service since 1986. They've earned several awards for their effort. In addition to performing routine maintenance, the team investigates misbehaving vehicles with thorough diagnostics and makes repairs to engines, transmissions, and electrical equipment.
In its second year, The New Amsterdam Bicycle Show continues to draw inspiration from one of the globe’s most bike-friendly cities, showcasing thousands of road bikes, dutch bikes, and other styles while promoting safe urban cycling. The bike display sprawls across three stories and more than 33,000 square feet, and bike giveaways throughout the weekend arm patrons for stylish riding or perfecting their slow-motion Lance Armstrong impressions. In Bikelandia, the show's seminar portion, authors and experts present on cyclist issues such as New York’s bike lanes, and a fashion show flaunts the trendiest bike outfits and accessories. As they tour the festivities, patrons can sip complimentary pints at the Grolsch Lager beer garden and nosh on mouth-watering eats. The show also benefits Transportation Alternatives, a group that advocates for stronger biking, walking, and public-transit infrastructure.
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