Joseph Yaccarino emigrated from Naples, Italy, with his parents and 11 siblings at the turn of the century. He was just an infant at the time, allowing him to build nearly his entire life on North American soil. Joe's first professional endeavor was on stage, where he established himself as a comedian dubbed "Biggie." However, it wasn't long before he decided to lend his charisma—and nickname—to a different arena, one in which he'd never go hungry. Joe entered the food industry, starting by selling clams door to door.
The modest mobile business grew increasingly popular, and Joe eventually decided to apply his passion for mollusks toward opening a full restaurant in Hoboken. Three generations later, the original red brick location still thrives, as do three other locations that maintain the same family atmosphere and sea-bound smells of fresh raw oysters on the half shell. Warm italian sandwiches with fillings such as meatballs and sausage with peppers round out the menu.