Led by stylist Sherif, the staff of World Beauty Center combines technical know-how with taste and creativity to craft flattering, stylish cuts. Sherif and his team stay abreast of seasonal trends to create up-to-the-moment color treatments and looks modeled after whatever new 'do the local weatherman just adopted. In addition to hair services, World Beauty Center also performs mani-pedis and makeup sessions.
The staff at DreamZ Beauty Salon combine their collective talents to enhance each client’s natural beauty from the top down. After sculpting fashionable haircuts, stylists reinvent strands’ natural shade or texture with stunning color treatments and an all-vegan keratin smoothing formula by Zerran. Aestheticians draw from all-organic products and 24 carat gold flakes to render complexions soft and blemish free, and use hard wax to remove body hair and leave bodies with skin that’s baby soft. The salon also balances its makeovers with spirit-reviving massages, treating full bodies to Swedish or aromatherapy-enhanced services, or with prenatal massages that help expecting mothers silence constant worries about college tuition costs or how much to tip the tooth fairy.
Studio 12’s old-timey façade with forest green trimming and floor-to-ceiling windows greets clients as they cross the cheery threshold into a brightly lit space with hardwood floors. Seasoned stylists gussy up men and women, drawing from a Homeric-sized salon menu that includes haircutting, coloring, and styling services alongside waxing services and makeup applications.
Lorraine Williams isn't just the namesake of Lorraine's House of Styles—she's also its driving creative force. The Redken Artist has drawn together a similarly experienced team of stylists, many of whom are certified Redken Master Specialists themselves. Each member must complete an intensive training program—and the training doesn't end there. Continuous education keeps Lorraine's crew ahead of the latest salon trends, and they draw on that knowledge to cut and color hair, always working to enhance the natural beauty of their clients. Beyond styling, the team customizes conditioning treatments to add volume, shine, and nourishment to locks damaged by time or hats made entirely of masking tape. They can also perform on-location beautification to help clients prepare for formal events. That dedication to customer satisfaction hasn't gone unnoticed—Lorraine's House of Styles has been named one of the country's top hair havens by America's Best Salons magazine.
Aesthetic authority Melissa Cavanaugh, who believes pampering is the key to self-confidence, has designed an upscale, silver-and-white skincare haven called Deify Laser + Beauty Lounge located in the heart of Chelsea. Certified laser specialists, who are also laser-safety officers, first perform consultations, conducted on sleek iPads. They then utilize some of the most advanced laser hair-removal technology available—Candela's GentleLase and GentleYAG lasers—to remove hair on both light and dark skin.
Guests await an expanded list of services including organic spray tans, hair-removal sessions, laser facials, or hair and makeup appointments in a sleek environment that's been known to support the elegant frames of models and celebrities during Fashion Week. Inside, clients morph into svelte beings through body contouring treatments or ignite their skin with a bronze glow via organic spray tans. Additionally, custom Éminence Organic facials, diamond tip microdermabrasion, laser facials, and body contouring treatments rejuvenate youthful appearances.
At Deify Laser + Beauty Lounge, iPad use defines much of the experience, ranging from consultation tool, to playing music and movies in the waiting area or during treatment, to photographing "before" and "after" shots to capture treatment results.
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Said to reduce frizz by up to 95% and enrich locks with radiant shine, the Coppola keratin treatment's frizz-flattening, smooth-making effects can be seen on the head strings of celebrities, media personalities, and glamorous neighbors. The two-hour frizz-reduction treatment starts with a specialized shampoo followed by the application of a keratin solution to the entire length of tresses. A stylist then straightens the hair with an extremely hot flat iron to seal the keratin into keratin-based hair cuticles, resulting in shiny, thick-looking hair that is as straight as an Arizona highway. Unlike Brazilian treatments, the Coppola keratin treatment is semi-permanent and will last approximately three months, even with regular washing and Super Soaker fights.