Helping customers improve their vision is the main concern of the optometrists and eye-care professionals at Eye Boutique, who provide preventive screenings and help choosing from their more than 1,800 frames at each location. In each shop, licensed doctors of optometry scan eyes with comprehensive exams before diagnosing issues or prescribing high-definition Zeiss lenses and contact lenses from Optix and Acuvue. Designer frames from Guess, Nike, and Kenneth Cole house lenses fashionably, and Teflon protective layers help guard lenses from scratches and reduce glare. Sunglasses from brands such as Ray-Ban and Coach also protect eyes from harmful UV rays, creating an accessory that is both stylish and useful, like a diamond with a job.
Prescription glasses help improve your visual acuity, which compares your vision to the 20/20 standard. Read on to find out what this metric really means.
Possessing 20/20 vision may be considered perfect, a level of visual acuity reserved for Navy pilots and the bald eagles that train them, but in fact it's not even close to average. Developed by Dutch optometrist Hermann Snellen in the 1860s, the 20/20 standard is a somewhat arbitrary distinction. After inventing his now-iconic eye chart—which consists of lines of standardized letters that get progressively smaller—Snellen also instituted the concept of a ratio to define the clarity of a patient's vision. The denominator represents how many feet away a person of normal visual acuity could stand while still discerning the letters with the same level of clarity as the patient. In other words, 20/40 vision means the patient needs to stand 20 feet away to make out the same size letters as a person with standard vision can from 40 feet.
Because the 20/20 standard is arbitrary, many people actually have considerably better eyesight, represented by such ratios as 20/15 or 20/10. In fact, in the U.S., the average visual acuity is sharper than 20/20 until about age 60 or 70, when people's vision naturally starts to decline as their bangs finally grow past their eyes. Also, though it's useful for determining basic shortcomings of vision, an eye chart can't diagnose a proper glasses or contact prescription. To determine that, optometrists test many other factors, including depth perception, peripheral vision, x-ray vision, and focusing skills.
Since Dr. Stanley Pearle opened the doors to the first Pearle Vision in 1961, the franchise has expanded to more than 800 stores nationwide. In these stores, optometrists assess the ocular health of patients before onsite opticians help them navigate the assortment of frames from brands such as Versace, Ray-Ban, and DKNY. If they're not in the store, clients can utilize the Try-On tool, uploading a photo to see what they or their dog looks like in different types of glasses. Pearle Vision also helps focus the world with contacts from Acuvue and Biofinity.
Ulta's licensed staff, which partakes in ongoing training to keep skills sharp, creates customized looks and expert image enhancement using acclaimed beauty products. Like a loaf of bread in a space shuttle with a broken sunroof, hairstyles can grow stale between salon visits. A 45-minute coif-cultivation session, in which the stylist takes into account face shape and lifestyle, energizes follicles and forges a salon-fresh look. In the one-hour Dermalogica facial, an aesthetic augur examines skin in order to customize a course of cleansing, toning, and moisturizing session with Dermalogica products. The treatment leaves skin impeccable, like a recently buffed and oiled slab of marble.
With locations throughout the Midwest, Vision Center At Meijer's eye mavens outfit more than 700 frames with lenses carefully crafted in their own laboratory to specifically suit the eyes and face of each patient. Doctors demonstrate their care for patients' eyes by making sure all of them have a precise, up-to-date prescription. The center also works to keep frame prices low to help more patients find pairs of glasses within their price ranges.
Akira swaddles customers from clavicle to toe with a collection of trendy apparel from more than 200 designer brands crafted by foreign, domestic, and Chicago fabricsmiths. Women, men, and mannequins can browse a selection of clothing and accessories that includes the signature looks of Jeffrey Campbell and Boy London. Akira has cooperated with such endeavors as Generation Y, which fosters artistic expression in Chicago public schools.