The Eastern art of brow threading has become wildly popular in the United States, a trend aesthetician Almas Karowalia astutely followed, enabling her to open 15 locations of Perfect Brow Bar across the Midwest, Texas, and Louisiana. At each outpost, practitioners clean up uneven brows and hairlines with strands of twisted thread that can remove multiple rows of hair with a single pass. Her teams boast that they can complete brows in as little as 5 minutes and require only 10–15 minutes to thread an entire face. The expedient technique generally results in less pain and irritation than other hair-removal methods, though at Perfect Brow Bar patrons can also opt for traditional waxing services. In addition to hair removal, aestheticians dress up skin with makeup applications, lash extensions, and henna tattoos of tuxedos or ball gowns.