Insight Eyecare Specialties equips patients with major brands of both European- and American-designer frames in various styles and colors. Each set of peepers is matched up with eyewear that provides the right look and fit while maximizing visual clarity. Browse top-flight designer frames such as Prada ($249–$349), Coach ($209–$369), and Versace ($219–$299) or alleviate a droopy brow with Nike ($209–$249) and Guess ($149–$209) eyewear. Insight Eyecare also boasts a selection of single-vision lenses ($65+) and assorted shades for shielding eyes against falling drops of sun. With frame materials ranging from titanium and stainless steel to plastic, customers can find blinkers to fit all budgets and lifestyles, whether they’re looking for glasses to wear occasionally or for a durable pair that can withstand territorial duels with bighorn rams.
Featuring a veritable fashion week of designer frames from Prada, D&G, CK, Armani Exchange, and more, as well as styles for children and inner-children from Nike, Disney, and Nickelodeon, In Vision converts playground and workplace shouts of “four-eyes!” into a fetching badge of pride. Led by doctors Heather Webster, and Lianne Innes, In Vision Eye Care Center offers an encyclopedic frame selection alongside all the services and expertise of an optometric practice, including a $50 eye exam for Groupon holders who need to freshen their prescriptions or simply want a professional diagnosis of their eye color. With today’s Groupon, spectacle-sporters can substantially defray the cost of their next set of frames (starting at $135) and lenses (starting at $75), leaving them with a spare set for the glove box or an emergency fire starter for the camping gear.
One nippy Tuesday morning, Oliver H. Gerry swung open a set of doors inside the Grand Avenue Temple in downtown Kansas City. It was January 23, 1912, and that unfurled entranceway symbolized the first day Gerry Optical was open for business. In the 100 years since, professionally trained technicians have prepared eyewear to complement the styles of countless clients, including President Harry Truman and Senator Nancy Kassebaum. Today, each of the store's nine locations carries between 800 and 1,200 frames from brands such as Calvin Klein, Ray-Ban, Prada, and BCBG, and the flagship store on 75th Street also houses its own grinding lab to quickly custom-craft lenses and fix cracks after cartoon eye-popping mishaps. To honor its deep community roots, Gerry Optical gives back by partnering with Lions Clubs International to provide discount eye exams and eyeglasses to underprivileged families.
Leon Butler opened Brookside Optical in 1989 with the vision that all clients, even those with hard-to-correct eyesight, could have access to stylish eyewear. Today, the shelves stock colorful frames ($100+) by small manufacturers and such designers as l.a. Eyeworks, Theo, and Anne et Valentin. Whether in retro cat-eye shapes or planted with futuristic jet packs, each pair of glasses is crafted by the on-site lab and ready to wear within days.
In 1986, Dr. Vincinet Pennipede, O.D was fresh out of the military and opening up his first office off of Highway 69. There, he put in long hours and built a base of clients. Today, he oversees a team of eight optometrists and 35 qualified employees at five offices in the Kansas City area. Patrons peruse each warmly-lit furnished studio's collection of frames from high-end labels such as Silhouette and Coach. In-office labs create futuristic lenses of high-index plastic or hybrid Trivex quickly for patrons who need to return to work or judge a beauty pageant for snowflakes. Children protect their new specs with the store's Kid's Promise warranty, and adults consult with experienced doctors on the benefits of refractive surgery and restorative treatments for aging eyes.