Snap Fitness, bustling with cardio and strength-training gear, throws open the doors to its facilities 24/7. Before exercisers put sneakers to treadmills or lift their first weights, staff meet with them to talk about their fitness goals before suggesting personalized fitness plans based on clients' strength, cardio condition, and bionic-limb manufacturers. The gym keeps members motivated with regular check-in calls and demystifies healthful eating with custom online meal plans designed by nutritionists. Staff also forestall exercise-routine boredom by working individually with clients on a routine basis.
With machines set up in rows to encourage competition, many ordinary gyms cater to men's bodies and psychology, right down to the urinals that were "accidentally" installed in the women's locker room. At Curves, fitness frontierswomen move around a circuit of hydraulic-resistance machines that have been designed to work with women's bodies and promote weight loss, protect against osteoporosis, and deal with arthritis.
The owners of Ghost Town Fitness believe that being comfortable in your gym is a necessary step toward having an effective workout. In this spirit, they've decked out their fitness facility with clean amenities ranging from a cardio center and weight rooms to racquetball courts and a steamy sauna. Meanwhile, the gym's instructors draw on the communal power that comes from working out in a group during their fitness classes. In private studios, they lead students pedaling through indoor-cycling workouts, blend martial arts and boxing moves in GroupKick, and orchestrate yoga and Pilates sequences in Group Centergy.