Snap Fitness, bustling with cardio and strength-training gear, throws open the doors to its facilities 24/7. Before exercisers put sneakers to treadmills or lift their first weights, staff meet with them to talk about their fitness goals before suggesting personalized fitness plans based on clients' strength, cardio condition, and bionic-limb manufacturers. The gym keeps members motivated with regular check-in calls and demystifies healthful eating with custom online meal plans designed by nutritionists. Staff also forestall exercise-routine boredom by working individually with clients on a routine basis.
With machines set up in rows to encourage competition, many ordinary gyms cater to men's bodies and psychology, right down to the urinals that were "accidentally" installed in the women's locker room. At Curves, fitness frontierswomen move around a circuit of hydraulic-resistance machines that have been designed to work with women's bodies and promote weight loss, protect against osteoporosis, and deal with arthritis.
For more than 45 years, High Cliff Restaurant has resided at the gates of the High Cliff State Park, welcoming visitors into the verdant landscape of Northeastern Wisconsin. Between Lake Winnebago and the High Cliff Golf Course, the stone exterior gives way to a spacious interior, where each steak or fillet of fresh fish is served with a side of picturesque views and a fork. Banquet halls and a catering menu accommodate groups of up to 500 guests, making High Cliff Restaurant a perfect place for large family reunions and upscale food fights.
The stone accent wall and cherry-wood counter in Agea Spa's lobby form a barrier against the stresses of the outside world. Upon entering, clients are encouraged to cast aside their cell phones and laptops before enjoying a relaxing shower in one of the private changing areas. This is only the first step, though—within the spa proper, a team of aestheticians and stylists stands ready to pamper visitors from crown to ankle.
The aestheticians' facial treatments incorporate organically sourced skincare ingredients—including anti-inflammatory plant extracts, natural fruit acids, and aromatic steam—formulated to hydrate the skin and imbue it with a healthy glow. The massage therapists target knotted muscles with Swedish, deep-tissue, or hot-stone modalities, and they can also use reflexology or reiki techniques to promote holistic balance. The stylists pamper clients' tresses, designing flattering new looks with a combination of well-placed snips, coloring products, and texturizing treatments.
Before Bob Burns was a tournament winner, he was operating a one-man golf center just north of Appleton. Bob Burns Golf was founded in 1975, and in those days specialized in repairs, custom-built clubs, and golf instruction. By the 1980s, the company had grown—as had its reputation—and Burns was being invited to host seminars on club design, manufacture, and repair by leaders in the industry. His career on a perpetual upswing, the PGA Master Professional invented his trademark No Bananas driver around the same time. Today, his golf lessons are considered among the top 50 in the world by Golf Range Magazine, and in his downtime he acts as the accessible golf editor for Palaestra, where he focuses on making the game accessible for those with disabilities.
Helping customers improve their vision is the main concern of the optometrists and eye-care professionals at Eye Boutique, who provide preventive screenings and help choosing from their more than 1,800 frames at each location. In each shop, licensed doctors of optometry scan eyes with comprehensive exams before diagnosing issues or prescribing high-definition Zeiss lenses and contact lenses from Optix and Acuvue. Designer frames from Guess, Nike, and Kenneth Cole house lenses fashionably, and Teflon protective layers help guard lenses from scratches and reduce glare. Sunglasses from brands such as Ray-Ban and Coach also protect eyes from harmful UV rays, creating an accessory that is both stylish and useful, like a diamond with a job.