Owners Patrick Pezzati and Chandra Hancock opened their first Turn It Up! store in 1995 and now oversee four Western Massachusetts locations of the Valley Advocate reader-approved music emporium. Physical media of all shapes and sizes lines store shelves, including rare and out-of-print CDs, vinyl, DVDs, cassettes, and VHS tapes, and customers can trade in their own collections in exchange for cash or a fully functioning kinescope. Music lovers can also peruse a collection of posters and accessories to assist in public displays of band devotion. Select locations host in-store performances by area musicians, providing more appealing background music than store poltergeists’ attempts at doo-wop harmonies.
The trio of tattoo artists at Mountainside Tattoo & Piercing transform skin into canvas by coloring hands, feet, and all areas in between with vibrant ink. Customers can choose from thousands of designs or come up with a tattoo of their own. One of the artists makes it permanent using high-quality Kuro Sumi ink. For those in need of a new piercing, the shop also emblazons navels, ears, and more with body jewelry.
Medicine for the People helps its clients achieve overall wellness with natural medicine and a holistic education. The center's services include acupuncture, herbal medicine, and Thai massage, and it supplements health care with preventive activities such as yoga and meditation.
Lauren dispenses classic Swedish and deep-tissue massages to ease tense muscles. She is also well-versed in ayurvedic bodywork, a 5,000 year-old methodology of healing the body. Massages include the use of warm herbal oils and hot towels.