Beer, Wine & Spirits in Keene

Select Local Merchants

Anheuser-Busch's beermaster tour regales guests with an edifying excursion behind the scenes of the brewer's charming, picturesque facilities. View secretive master sudsmiths as they frolic in their natural brewhouse habitat, and savor the hearty bouquet of the hop room, which brims with the scents of the powerful flowers. The fermentation cellar and packaging facility reveal the early stages of a magical lifecycle, similar to watching a nest of panda eggs hatch.

221 Daniel Webster Hwy
Merrimack,
NH
US

Whole Foods Market's commitment to the interdependent network of sustainable farms and organic producers can be seen in its carefully selected product lines. The homegrown 365 Everyday Value brand makes it easy to eat naturally, organically, and economically. It features an array of items from all product categories, including groceries, vitamins, household items, and more—each manufactured to meet the rigorous quality standards woven into the fabric of Whole Foods Market, which itself is made from 100% alpaca wool.

327 Russell St
Hadley,
MA
US

Owner Svetlana Yanushkevich has spent the majority of her life surrounded by wine. She grew up on the southern peninsula of Ukraine, in a territory renowned for its 2,000-year-old winemaking tradition. After moving to the US in 2002, she built upon that foundation by managing wine programs at prestigious restaurants and earning a diploma from the renowned Wine and Spirit Education Trust in London.

In 2010, Svetlana added "wine-shop owner" to an already impressive résumé when she opened the doors to WineNot Boutique, winner of The Hippo magazines Best Wine Shop in 2011, 2012, and 2013. Today, WineNot Boutique's visitors gather to enjoy tastes from around the globe and, perhaps most importantly, benefit from Svetlana's wealth of knowledge. This year, Svetlana has partnered with local merchants to host a 7-night guided tour of one of the world's most renowned winemaking regions, as well. Collectible wines, artisan cheeses, and gourmet foods parade across the shop's shelves, and wine education events, such as weekly complimentary tastings, let novices ingest loads of wine-related facts without having to eat the pages of their Wine for Dummies book.

170 Main St
Nashua,
NH
US

Established to draw awareness to the growing industry of craft wines created in Massachusetts, Massachusetts Farm Wineries & Growers Association has represented more than 20 local wineries since 2007. In the warmer months, wineries are featured at local famers markets, and two summer events showcase all the wineries under one roofless roof.

54 Fair St
Northampton,
MA
US

The inspiration for Zorvino Vineyards came to Jim and Cheryl Zanello in the same way it does for many American vintners—from a trip to Italy. Taken by the contrast in the quality of the wines and the pace of life between the two countries, the Zanellos brought over their own taste of the old country to an 80-acre New England estate. With grapes sourced both from their own vineyard and such regions as Tuscany, Chile, and California, the pair crafts a suite of red, white, and fruit wines that they sell on site and proffer to local restaurants and merchants. However, the winery itself is worth a trip, with its wrought-iron gate, lantern posts that seem to grow out of empty casks, and swarms of fireflies that send Morse code recommendations for the best wine to pair with salmon. Inside the tasting room, guests lean on hardwood banisters as they sip samples of the winery’s creations.

226 Main St
Sandown,
NH
US

Founded by certified beer judge Michael Bernier, DIY Brewing Supply equips and educates patrons in the arts of at-home fermentation procedures and food construction. Beginner's brewing classes steer students through four hours of crafting an extract beer and ingesting significant brewing concepts. Aspiring homebrewers learn to settle down yeast and barley for a midday nap in the mashtub, as well as how to perform simple troubleshooting should a batch end up tasting like lasagna. Winemaking classes help students study grapey elixirs on the journey from fermentation to sanitation to staining cashmere sweaters. Students can also round out their education with a mozzarella-making class and a one-hour coffee-roasting class, where they roast 1 pound of coffee.

After learning the tricks of the brewing trade, guests can stock up on the tools with DIY's extensive selection of wine and beer-making equipment. Homebrewers can create their own batches of booze with kegs, recipe lists, yeasts, and plenty of literature and books.

289 East St
Ludlow,
MA
US