Back in 1999, brothers David and Rick Kueber noticed a lag in business at their chain of video-rental shops during the summer months, when no one wanted to be cooped up inside watching movies. The two put their heads together and found a rather unconventional solution to their problem: tanning beds. They installed a new fleet of skin-bronzing machines and sat back as so many clients flocked to their shop that the brothers were forced to open an entire store just to cater to their clients? tanning demands. This was the birth of Sun Tan City. Today, what started as an experimental side business boasts more than 250 locations across 21 states.
The staff at each location maintains a meticulously clean space, where they show clients to sunbeds dubbed fast, faster, fastest, and instant. The beds include features such as facial tanners and self-contained air conditioners. Alternatively, clients can opt for the sunless, automated VersaSpa system, which swathes physiques in a DHA, plant-based bronzing solution. The liquid reacts naturally with skin?s amino acids, creating an even coat as radiant as the high beams on Helios?s chariot within 46 seconds.
Owners Patrick Pezzati and Chandra Hancock opened their first Turn It Up! store in 1995 and now oversee four Western Massachusetts locations of the Valley Advocate reader-approved music emporium. Physical media of all shapes and sizes lines store shelves, including rare and out-of-print CDs, vinyl, DVDs, cassettes, and VHS tapes, and customers can trade in their own collections in exchange for cash or a fully functioning kinescope. Music lovers can also peruse a collection of posters and accessories to assist in public displays of band devotion. Select locations host in-store performances by area musicians, providing more appealing background music than store poltergeists’ attempts at doo-wop harmonies.
When it comes to personnel, Wellness Works has holistic care covered. Its staff includes licensed massage therapists Paul Youngquist and Heidi Scott, certified life coach Janet Archer, and holistic aesthetician Sharon Slingerland. Together, they perform an array of relaxing services, including massages, meditation sessions, and organic facials. Clients who really want to retreat can sign up for a one-hour raindrop therapy session, during which the technician drops essential oils on the back to help evict toxins.
Karma Sun Spa’s certified aesthetician Kate Franklin seeks to enrich and simplify lives through a suite of soothing spa experiences. Gift the cheeks with the one-hour classic facial. Meanwhile, customers prepping for shorefront lounging or tightening alibis of wintering in Brazil can submit skin to two custom full-body airbrush tans, which coat bodies in a lasting bronze sans the interference of rays. Get ready for swimsuit season or jump-suit fittings with a Brazilian wax that leaves skin smooth. Karma Sun Spa uses premium-grade products such as organic soy wax, Keyano Aromatics, and H2T skincare.
Armed with current techniques for properly maintaining noggin lawns, Regis Salon’s network of stores keeps clients’ hair in order as dictated by the latest trends. Within this caravan of hair bazaars, customers’ wild manes are tamed by skillful stylists; use your Groupon toward a shampoo, cut, and blow-dry, and lean back and dream of breakdancing Stay Puft Marshmallow Men as a stylist carefully cleanses hair with shampoo and conditioner and then clips it into stylish head hedges that beautifully complement scalp-garden pathways. Afterward, the hair that’s left behind will receive a loving blow-dry for a style that gleams and glitters like a ruby-encrusted bowling ball. During the treatment, stylists offer helpful tips and tricks to help clients care for hair at home. If a shampoo and cut isn't your cup of sports drink, put your Groupon toward the cost of another service, such as hair coloring (starting at $52), highlights (starting at $75), or a perm (starting at $75).
As a stylist with more than a decade in the business, Gina has stayed abreast of the latest hair trends. At The Pampering Parlor, she draws on her knowledge of hair styles through the ages to craft custom hairdos, with an emphasis on current trends and modern styles.