Owners Patrick Pezzati and Chandra Hancock opened their first Turn It Up! store in 1995 and now oversee four Western Massachusetts locations of the Valley Advocate reader-approved music emporium. Physical media of all shapes and sizes lines store shelves, including rare and out-of-print CDs, vinyl, DVDs, cassettes, and VHS tapes, and customers can trade in their own collections in exchange for cash or a fully functioning kinescope. Music lovers can also peruse a collection of posters and accessories to assist in public displays of band devotion. Select locations host in-store performances by area musicians, providing more appealing background music than store poltergeists’ attempts at doo-wop harmonies.
Featured in House Beautiful, Brides magazine, and Better Homes and Gardens, Luna Bazaar helps create memorable graduations, birthdays, wedding receptions, and more with a wide array of celebratory supplies. Party planners can bring stylistic unity to shindigs with an assortment of matching decorations sorted by color, including white paper parasols ($5.50–$22.95 each) and hand fans ($1.70–$6 each) or fuchsia pink glass bottles and vases ($2.50–$9.95 each). At parties, a miniature glass bauble place-card holder ($1.95 each) can direct outburst-prone guests to their assigned seat inside a soundproofed room before silver organza gift and favor bags ($0.60 each) stylishly bestow departing partygoers with chocolates, candies, and decoder rings. Reception venues, meanwhile, can be illuminated by string lights ($6.95–$41 each) and paper lanterns ($0.95–$48 each), available in more than 60 vibrant colors and designed to match several of the other product lines.
Up front, Gardner Auto Sales boasts an inventory of pre-owned vehicles ready to hit the road. In the back, technicians do the dirty work, up to their elbows in oils, grease, and replacement parts in order to keep all sorts of makes and models of domestic and foreign cars running smoothly. Drivers whose cars need an oil change or maintenance can tap the techs for their expertise; they'll nurture the car with equal parts motor oils and love until they're ready to cast off their blankie-tarps and charge bravely into the world.
Faire Stories Entertainment is home to interactive musical theater for kids. Each performance features original music and unexpected twists on traditional fairy tales, creating immersive, complete shows and experiences. The visits available range from simple character visits, to meet and greets, to full-on interactive musicals that involve a variety of characters, including princesses, pilots, Santas and historical characters.