A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach Contempo Spa is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines whiten teeth, spray tan skin, and massage muscles.
Planet Beach operates on a gym-style membership system, meaning that members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
Primos Barber Shop offers a variety of grooming services for men of all ages amid a retro-meets-recent atmosphere. After plopping down into a comfy, oversized barber chair, customers can sip on a complimentary beverage as expert scissor wielders tend to their scratchy scalp sweaters, starting with an American Crew shampoo. Necks and shoulders are then freed of tension with a relaxing massage after a trim or buzz frees hair of sticky wasp nests. Warm towels and Truefitt & Hill shaving cream soften the skin before faces are transformed into sleek visages with a straight-edge razor.
Hair gets a helping hand at Drama Salon Boutique, where experienced hair stylists perform a variety of hair treatments for clients of several different needs. The staff also offers services with filing , buffing and polishing nails, and also condition cuticles and save distressed skin with a conditioning mask. Mitts and booties cover hands and feet to help moisture soak deeper into the skin so hands can be watered less frequently.
Beauty Salons of America's clients breathe deeply as they relax within the Mall salon. Inside the International Mall location—guests sip complimentary white wine, water, or Nespresso drinks during services. In the salon, Climazon-brand dye and Peter Coppola keratin treatments imbue hair with color and shine, and stylists create elaborate updos for school dances or brides who marry the sea.
The board-certified physicians at Vida Medspa lend an expert touch to rejuvenating IPL and laser-skincare treatments. Within the homey spa environment—sheathed in hues of buttercream, cinnamon, and muted sage—skin savants wield state-of-the-art laser technology to reduce fine lines, even skin tone and texture, and discipline misbehaving leg veins with FDA-approved methods. Beam-free services include chemical peels, massages, and chess-strategy counseling.
Sara Manis created Beauty Essence as a one-stop shop for beauty services. From basic pedicures to spellbinding prom hairstyles, her salon strove to meet its clients' each and every whim. Not one to sit idly, she soon added 10 new stylists and nail technicians in order to let guests choose from a wider selection of experts. Today, the salon's range of specialties has expanded to include hairstyling and coloring, updos, manicures, spa pedicures, and waxing on a service menu complete enough to refine clients getting ready for either a night out on the town or a night at home sitting in a gold-plated La-Z-Boy.