When Rick Rugg and Bob Schiffhauer founded the first of their gyms in 1980, they chartered their gym around three values: service, cleanliness, and having owners operate their own facilities. True to the founders' original vision, each location's employees strive to keep their cardio and resistance equipment spic and span as they care for facilities. In addition to personal training, instructors lead a schedule of more than 400 group fitness classes?including cycling, Kardio Kick, and Zumba?offered each week across their eight locations. At the clubs, trainers also help guests master CrossFit functional equipment and use TRX suspension training systems to help them connect with their vine-savvy pet orangutans.
With multiple degrees in fitness and nutrition, Victor Dean Training’s eponymous owner has curated his gym and climbing center to focus on clients’ overall health. Victor hand-selects all the gym’s brand-name equipment for its efficacy and usefulness in a well-rounded fitness regime, ensuring clients aren’t toiling away on weight equipment and cardio machines that fail to offer results. The staff pairs standard gym memberships with options such as personalized sessions and nutritional counseling that build up health like cyborg organ implantation.
Fusion is an amazing force. It sets stars ablaze, redefines cuisine, and has even produced a hybrid of a gym and spa at Platinum Fitness. There, certified personal trainers construct individualized workout regimens or lead small group classes, pumping up muscles with Zumba, Pilates, or yoga. Therapists work alongside them, relaxing bodies with massage treatments or chiropractic manipulations, which, like an argument in Bantu, commonly produce clicking noises. After a workout or knead, members can relax in an infrared sauna or educate themselves about healthy eating with a nutritional consultation.