At more than 1,000 Mattress Firm locations around the country, shoppers sink into plush mattresses, recline on firm beds, and belly-flop onto pillow tops. Knowledgeable staffers can help customers create an ideal bedtime environment by dispensing advice based on sleep preferences and illuminating the difference between the many kinds of mattresses. And to the delight of their customers, much of Mattress Firm's bedding wears the label of a premium brand, such as Sealy, Serta, Simmons Beautyrest, or Stearns & Foster.
In 1958, Guy Day and Dale Williams founded their mattress store with a focus on high-quality products and excellent customer service. After 10 years, the partners unveiled their line of handcrafted, personalized mattress sets under the name Verlo, a combination of their wives' names—Verna and Lois. After more than 40 years, the company has perfected its craft, manufacturing customized mattresses and selling them directly through their show rooms. The stock ranges from plush pillowtops to firm sets, both capable of supporting healthy sleeping patterns and cutthroat pillow fights for years to come.
Over the past quarter century, Serpent Safari's indoor zoo has amassed a collection of rare reptiles that have appeared in publications such as National Geographic. Animals of impressive age, unusual coloring (such as an albino alligator), and Guinness World Record-holding weight have all called the Safari their home. Originally founded as a reptile adoption and education center, the Safari now runs guided tours and birthday parties that usher children through the world of scaly, cold-blooded creatures known as bankers into the diverse realm of reptiles. Following the tours, patrons can partake in photo opportunities with giant snakes, or take home a friend from the pet store.
For more than 30 years, Decor8's craftsmen and women have made over lackluster interiors. The team customizes window treatments, pulling elegant drapes, natural wooden blinds, or Duette honeycomb shades from Hunter Douglas's storehouses. To refurbish furnishings, the store partners with Lee Jofa to import high quality, designer fabrics from around the world to painstakingly reupholster older furniture or restore stuffed dodo birds to their original paisley appearance.
The staffers at Pazazz! line the shelves with colorful gifts and collectibles, such as housemade baby blankets, candy, and spa gift baskets. Customers may also opt to coordinate their nails with new pairs of themed flip-flops by getting a pedicure at the in-store nail salon, featuring polishes from Essie, OPI, and China Glaze.
Green thumbs gain inspiration from garden furnishings and decorative wrought-iron pieces stockpiled inside Ingrid’s Secret Garden. Mini roses, indoor bulb arrangements, and topiaries bloom as shoppers peruse eco-friendly gardening accessories and organic products including pottery and planters, gardening tools, and organic teas and spices. A selection of ornate birdhouses sport curved balconies, miniature french doors, and other decorative flourishes to welcome chirping birds and garden fairies discussing which mythical crew member of the Dawn Treader is the cutest. Once customers have inspected the indoor inventory, they can follow the path behind the family-owned shop and discover a Tudor-style greenhouse packed with hanging baskets, annuals, and other vibrant plants.