Wisconsin Vision’s crew screens eyes for aberrations and illnesses and presides over an extensive selection of designer frames and lenses. At each location, optometrists perform thorough exams, producing prescriptions that recommend single-vision or progressive lenses from Zeiss. Newly ground lenses can then be fitted into any number of designer frames from the likes of Ray-Ban, Coach, or Calvin Klein. Antiscratch coatings protect the glass panes, and Transitions lenses allow any set of specs to turn into sunglasses when one steps outside or auditions for a classic-rock band.
Having been a locally-owned business since 2003, $18 Eyeglasses Place uses their expertise to help patrons adorn their ideal pair of glasses. The store's wide variety of brands—ranging from Rampage, D&G, Versace, Harley Davidson, Vogue, Gant, Guess, Candies, William Rast, Anne Klein, DKNY, Geek, Tommy Hilfiger, and more—offers prescription-holding customers a wide array of choices in shape, style, and color.
Helping customers improve their vision is the main concern of the optometrists and eye-care professionals at Eye Boutique, who provide preventive screenings and help choosing from their more than 1,800 frames at each location. In each shop, licensed doctors of optometry scan eyes with comprehensive exams before diagnosing issues or prescribing high-definition Zeiss lenses and contact lenses from Optix and Acuvue. Designer frames from Guess, Nike, and Kenneth Cole house lenses fashionably, and Teflon protective layers help guard lenses from scratches and reduce glare. Sunglasses from brands such as Ray-Ban and Coach also protect eyes from harmful UV rays, creating an accessory that is both stylish and useful, like a diamond with a job.
Since Dr. Stanley Pearle opened the doors to the first Pearle Vision in 1961, the franchise has expanded to more than 800 stores nationwide. In these stores, optometrists assess the ocular health of patients before onsite opticians help them navigate the assortment of frames from brands such as Versace, Ray-Ban, and DKNY. If they're not in the store, clients can utilize the Try-On tool, uploading a photo to see what they or their dog looks like in different types of glasses. Pearle Vision also helps focus the world with contacts from Acuvue and Biofinity.
Ulta's licensed staff, which partakes in ongoing training to keep skills sharp, creates customized looks and expert image enhancement using acclaimed beauty products. Like a loaf of bread in a space shuttle with a broken sunroof, hairstyles can grow stale between salon visits. A 45-minute coif-cultivation session, in which the stylist takes into account face shape and lifestyle, energizes follicles and forges a salon-fresh look. In the one-hour Dermalogica facial, an aesthetic augur examines skin in order to customize a course of cleansing, toning, and moisturizing session with Dermalogica products. The treatment leaves skin impeccable, like a recently buffed and oiled slab of marble.
LASIK surgeon to the Globetrotters and fixed-vision patient himself, Dr. Mitchell Jackson of Jacksoneye has performed more than 30,000 blade-free procedures, facilitated by the precise IntraLase flap-creation technique. Dr. Jackson tailors each LASIK procedure to individuals with a pre-op consultation, during which a computer imaging system details each eye's contours, smoothness, corneal regularity, and ability to turn mortals into stone. On the day of surgery, patients and their designated drivers spend roughly 2.5 hours at the office, though the actual process takes only about 10 minutes per eye. The IntraLase system creates and adjusts a corneal flap, forming microscopic, subsurface bubbles to provide a more exact fold than possible with handheld tools. Patients receive an oral sedative and topical anesthetic, though minimal discomfort may be experienced in the 12–36 hours following surgery, such as an itchiness likened to a trapped eyelash or the dawning realization that one's spouse is actually a coat rack. With the exception of swimming, patients generally return to their normal routine within two days.