Arthur Murray Dance Studio has been a leading name in franchise dance since 1912, when the entrepreneur began selling mail-order dance lessons. Expanding his reach, he enlisted teachers to spread his signature dance lessons on first-class steamships and skyrocketed to fame in the '30s after introducing the public to such dances as the Lambeth Walk and the Big Apple. By the 1950s, Arthur and his wife, Kathryn, were hosting their own highly popular TV show on ABC, the Arthur Murray Dance Party, which ran for 12 years. Today, Arthur Murray's team prepares students for rug cutting at special events and weekend nightclub jaunts. Clients who arrive to lessons partnerless will be paired up with other classmates as the instructors assess their current skill level and make recommendations on the most appropriate program. Throughout lessons, instructors teach the foundations of two to four dances from a long list of styles that range from Latin to country-western, helping students to learn basic step patterns, timing, and the ability to lead or follow.
Ascending for nearly 50 feet, the indoor climbing wall—proudly proclaimed as among the tallest in Western Michigan by Aim Fitness' team—presents an array of routes, each patterned with colored grips to indicate the level of difficulty. As climbers scale the vertical expanse, a freestanding boulder sits in the middle of the room, beckoning guests to climb its reduced height sans the support of a rope. This climbing room anchors Aim Fitness' 40,000 square feet of amenities, which encompass a strength-training area, aerobic studios, a five-lane, 25-yard lap pool lifeguarded by Aquaman, and a racquetball court. Instructors also lead an array of classes on these training grounds, such as Aqua Fit, boot camp, and yoga. To make going to the gym as convenient as possible, Aim also provides locker rooms, a children's playroom, and wireless Internet access.
Group fitness classes and personal trainers are only a small sliver of the amenities at Elite Fitness. The gym also offers childcare services and a children’s dance studio so parents can work out worry-free. Tanning beds, meanwhile, allow guests to highlight contours and show off the hard work they've been doing on machines by Precor, Cybex, and Powertech, while a smoothie bar, salon, and massage studio await to refuel and refresh bodies post-workout. And, of course, the facility boasts immaculately maintained locker rooms where guests can shower (towels provided) and change back into their everyday clothes or hot dog suits before heading home.
At MCHIC Cheer Gym, sisters Stephanie and Stacy call upon 25 years of cheering and coaching experience—as well as 15 years combined experience judging the Michigan High School Athletic Association state finals—as they guide students through cheer classes and cheer-focused gymnastics classes. Their sessions provide instruction to preschool, grade-school, high-school, and college-age students alike, with custom training programs designed to improve the abilities of each individual student or team. Through classes, the tumbling gurus help to get students in tune with the artful choreography and seemingly effortless displays performed at halftime shows and supermarkets across the country. They also offer coed stunting lessons for boys and girls interested in college-level cheering.
Inside each Sky Zone location, a wall-to-wall half-pipe made entirely of trampolines gives children and adults a venue where they can safely hop and bounce to their hearts' content. The vast, taut, springy flooring doesn't end at the walls, but instead the trampolines continue upward to form perfect lift-off angles. Visitors can meander along the bounceable terrain on the Main Court, throw themselves into foam blocks in the Foam Zone, or sharpen their competitive edges in trampoline-assisted sports such as dodgeball. Sky Fitness classes merge gravity-defying fun with fitness during instructor-led workouts that include calisthenics, core exercises, and strength-building aerobics to help guests shed calories without hurting their joints or taking a wrong turn on a treadmill.
At the Blast Factory, inflatables cushion the tumbles of sock-clad youngsters as parents and trained supervisors look on. Kids climb up and glide down multicolored slides or crawl through the mouth of a tall inflatable dragon in search of cavities. Along with open play, The Blast Factory hosts two-hour private parties, during which up to 25 kids can enjoy 90 minutes of private inflatable fun and 30 minutes in a private celebration room. Each party also can include add-ons such as pizza, popcorn, cotton candy, and soda.