In the eight years since the start of Local Furniture Outlet, the cherished baby business of Mr. Aaron Masterson has grown up fast—from a 2,000-square-foot metal warehouse to four locations and more than 80,000 combined square feet of furniture. But the success didn't go to Aaron’s head. The proud father still traverses showrooms in casual flip-flops, enforcing a no-competition policy so that loyal staff members don’t feel pressured to make a quota. The stripped-down showrooms allow for lower price tags on direct-from-manufacturer brands such as Ashley, Simmons, and Crown Mark. Patrons are invited to peruse dining-room, living-room, and bedroom sets—or “kick the tires,” as Aaron puts it—without the pushy-push of larger retailers, who may use turkey legs to reward team members for sales.
Vera Auvil's passion in life has always been cultivating knick-knacks and odds-and-ends—her "sweet nothings," as her husband used to say—so when the opportunity to purchase her own store came her way, she knew she wanted to fill its shelves and aisles with her favorite little things: clothes, jewelry, home décor, and makeup. She christened the shop Auvil's Sweet Nothings and set to work cultivating local artisans and national vendors who proffer goods such as De Novo, Waterford crystal, and Yellow Box Shoes. The skilled staffers at her vendor-based store can even help clients brighten smiles with Beaming White teeth-whitening services, make-over mugs with Jane Iredale cosmetics, and learn to cheat during shopping-cart races.
The Ukraine, 1914. Sam Braslau, the son of a miller, has saved enough money to immigrate to America. When he arrives, he peddles clothing from a horse-drawn buggy to earn the money to send for his brothers. In 1925, the brothers open the first Braslau’s—a dry-goods store. In 1927, the brothers expand their scope, adding furniture to their inventory. With this decision, they ensure that their name would stay on the lips of design-minded homeowners for the rest of their lives and beyond.
Today, Braslau's Fine Home Furnishings has evolved into a 70,000-square-foot furniture showroom, where Blake Breslau continues to hone his family’s accumulated knowledge and experience in the furniture industry. Inside, customers browse desks, chairs, sofas, and dinettes from brands such as Ashley Furniture, Broyhill, Klaussner Home Furnishings, and LaCrosse. In the sleep center, mattresses from Sealy, Simmons, and Tempur-Pedic promise the perfect night’s sleep, or the perfect testing ground for amateur trampoline routines.
Staff Size: 2?10 people
Average Duration of Services: 2?4 hours
Pro Tip: Dress for painting and be ready to be creative.
What is one of your signature services? How is it performed?
We offer quality art classes for children and adults and provide an array of original artwork created by local artists.
Sometimes it's all about the little things in life. What supplemental courtesies do you include with your main services to leave clients with a smile on their face?
Students attending art classes are allowed to come in 15 minutes early. We also encourage them to make up absent days. If the gallery doesn't have the artwork you're looking for, we can connect you with the right artist.
What's one tip for first-time customers that will make them feel like regulars?
Parents of young children are welcomed to stay for a while as their children ease into the comfort of the art lesson. Classes are small, which ensures that all students will receive plenty of individual attention.