Since its 1965 founding in Venice Beach, California, Gold's Gym has dotted the globe with more than 600 locations where professional athletes and exercise newbies gather under the umbrella of personal strength. Nearly 3.5 million Gold's members chart and aim for their fitness peaks, perspiring beneath the gaze of certified personal trainers or pedaling beside peers at cycling sessions. In a diverse lineup of group classes, patrons strengthen cores with Pilates, finger-paint pictures of ninjas in martial arts, and amp up heart rates along to the pulsating soundtracks of Les Mills routines.
Many Gold's Gym locations stockpile futuristic amenities, such as cardio machines with individual iPod docks and televisions that help keep patrons motivated.
During the signature mani-pedi, one of Simply Nails' experienced technicians files nail edges before trimming and cleaning unruly cuticles. OPI polish in the customer's chosen color spills onto keratin canvases before a 7-minute foot massage eases paws' stresses from outrunning cartoon coyotes. The deluxe mani-pedi bestows the aforementioned nail trimming, cleaning, and coloring as well as a skin-nourishing foot mask, infusing human hooves with nutrients that replace toxins evicted by the deluxe's extended 15-minute foot massage. Finally, a hot-stone massage warms troublesome areas, ripening them to optimal kneadability for a muscle-mending massage therapist or near-perfect Stretch Armstrong impersonations.
A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach Contempo Spa is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines massage muscles, while teeth-whitening kits brighten chompers.
Planet Beach operates on a gym-style membership system, meaning that members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
Perfect Tan's body-bronzing experts help deepen the complexion of human hides with a collection of UV and UV-free tanning booths. Before 15- to 20-minute VersaSpa spray-tan sessions, guests watch a brief video that demonstrates how to use the tanning apparatus step by step. Clients then step into the private, heated booth and relax as a custom mist of bronzing, hydrating, and pH-balancing solutions darkens epidermal expanses for up to 10 days, further proving the sun is good only for cooking breakfast on sidewalks. The VersaSpa system can hone in on specific areas of the body––such as the chest, face, and legs––and keeps inhabitants cozy with an air-purification system and Comfort-Dry technology.
Long-lasting aesthetic improvement is the main goal at Evolve Medical Spa. Here, veteran board-certified physician Dr. N. Daniel Catz and his team of licensed aestheticians strive to remove damage and signs of aging with everything from Botox to laser hair removal and skin rejuvenation. Their menu of services also caters to clients' wellness, with health coaching, dietary counseling, and massages among the options. The med-spa team even offers bridal packages, which include Botox injections, medical facials, and take-home smiles to put on when Uncle Larry makes an awkward speech at the reception.