Founder Todd Beckman opened the first Tan Company location, then called The St. Louis Tan Company, in 1994 with a pair of average-size sun retreats. After perfecting a superstore concept with multiple levels of tanning beds and an intrepid-reporter alter ego, Beckman's bronzing business now spans 53 locations in 8 states, including 39 locations in the St. Louis area. Todd ensures each salon keeps the same high standards that won the 2010 award for Best Tanning in St. Louis from CityVoter.
A knowledgeable staff maintains each bright, highly sanitized environment and stocks shelves with Australian Gold, Swedish Beauty, and Designer Skin tanning products. The Tan Company also fashions UV-free tans with Mystic Tan standup booths that evenly spritz bodies with a paraben-free DHA solution infused with aloe vera.
Fashion-forward Ola Hawatmeh knows the balancing act that comes with working and motherhood. Over the years, she found the perfect formula to raising children, holding down a job, and looking good. At Mom Me Makeover, she builds other mothers’ confidence with makeovers. Packages can include a new hairstyle from a Beverly Hills stylist, makeup application, relaxing massage, personal shopper, and personal trainer—all with Ola’s stamp of approval.
Seeing the positive changes in the women she has helped over the years pushed Ola to start a nonprofit called Makeover for a Cause. With the charity, she bestows her expertise upon cancer victims and homeless, battered, and sheltered women. She also runs Styles by Ola, where she produces fashion shows and creates new clothing lines.
The licensed aestheticians at FaceLuXe clear skin of dirt and unwanted hair with a full spectrum of facials and waxing services. Their concern for individual care shines through in the consultations that precede each treatment, during which they select products that match clients’ specific skin types. They then use these products in signature facials designed to address issues associated with aging, such as fine lines and burn marks from trying to blow out too many birthday candles at once. As a partner of MassageLuXe—a company dedicated to improving health through therapeutic massage—FaceLuXe offers relaxation packages such as the Day of Renew treatment, which includes a massage, facial, and warm lavender paraffin treatment for the hands and feet.
At ColorFX, skilled stylists and aestheticians execute a slew of services with a special focus on color and color correction, earning themselves a nomination for Alive magazine's Best Salon award. The friendly staff also treats feet to pedicures and hands to a variety of manicures, including hot-oil manicures, and nail art. To keep up on the latest trends and to prevent hair from devouring clients à la Cousin Itt of the Addams Family, the experienced stylists participate in continuous training and education.
Advanced certified stylist Audrey Johnson draws on six years of experience, including experience as a corporate trainer for Xtreme Lashes, each time she customizes a Jo Mousselli Xtreme Lash treatment that befits her clients? distinct facial structures. After crafting the look, she then carefully adheres the chosen set to natural lashes, resulting in a more voluminous look without the mess of mascara.