Once Upon a Child is a kid-friendly marketplace where parents can buy and sell gently used children’s apparel, toys, equipment, and furniture. Each store recruits a team of buyers that carefully reviews potential merchandise and ensures that every item that goes on sale meets the store’s high standards for style, safety, and resale condition. To ensure the safety of customers’ little ones, the team stays up to date on the latest merchandise recalls and pores over each item with oversized magnifying glasses. As the beneficiaries of all this hard work, shoppers peruse brand-name merchandise sold at up to 70% off retail. Popular brands include Fisher-Price and Evenflo, and clothes boasting labels from Abercrombie, Levi’s, and Carters range in sizes from babies through girls’ size 16 and boys’ size 20.