When Dr. Barry Katzman opened West Coast Eye Care & Med Spa, he envisioned the space as a small practice that would help locals better enjoy the city’s famous sunsets and beaches. With his expertise—he’s participated in hundreds of studies for advanced treatments—the business quickly took on enough customers to sustain seven offices, a staff of a dozen doctors, and its own language, which outsiders describe as Latin spoken in pig Latin. After outfitting eyes with prescriptions and preventive care, staffers can help them navigate an optical boutique stocked with more than 10,000 designer frames by Dior, Bvlgari, and Tom Ford. Regular performances of more advanced surgeries, such as LASIK, cataract laser procedures, and eyelid lifts, made the staff intrigued about similar aesthetic procedures. As a result, they opened a med spa, where they tighten and brighten skin with injections, rejuvenating laser treatments, and even plastic surgery.
Oro Gold Cosmetics' luxurious products and treatments renew and invigorate skin with applications of the most precious and prized of metals. Skin technicians use the time-tested healing qualities of gold to reduce fine lines in a procedure once reserved only for awards statues or the victims of Bond villains. Molecules of Au suspended in colloidal potions pass into pores, smoothing out visible wrinkles and lessening the appearance of sun damage. In addition to instilling faces and bodies with its radiant properties, gold-based products work to moisturize, build collagen, and control oil production with a range of specially formulated serums.
The brand American Apparel, which recently celebrated its 10-year anniversary, conjures up images of stylish and well-fitting fashion basics. It also likely brings to mind sassy advertisements featuring long-haired beauties in natural makeup posing in skin-bearing bodysuits and loungewear.
But what many don't know about the brand—despite its name and the slice of apple pie that comes with every purchase—is that all of its clothes are made in America. Everything from sewing and cutting to accounting and marketing happens in one building in downtown Los Angeles, and the rest occurs within a 30-mile radius. Not only that, every slim-fitting pair of pants, spandex bodysuit, and v-neck T-shirt is made in a sweatshop-free environment.
Plus, keeping everything in house means the company eliminates unnecessary and wasteful factors, such as shipping fuel and packing materials, as well as provides jobs to Angelenos, instead of outsourcing them.
Disguised in wetsuits, flippers, and diving masks, humans almost seem indistinguishable from the scores of aquatic life that thrive among the San Diego coastline. In the water, curious sea lions tug playfully at divers' fins, and thick stalks of kelp wave like Queen Elizabeth telling the gathered crowd to go home already. With access to five separate sites in which to see such wonders, the guides at San Diego Excellent Adventures tailor their adventures—whether snorkeling, diving, or paddling—around the experience level of each tour group, ensuring an easy assimilation to undersea life.
During guided dives along La Jolla Shores, swimmers peer in on frolicking creatures such as lobsters, octopuses, and leopard sharks, and standup paddleboards grant access to Mission Bay's shoreline views previously seen only by terribly lost Venetian gondoliers. Currently the largest manmade bay in the country, Mission is known for its calm waters suited to beginners just learning to explore the ocean.
Connie Campbell is always on the hunt to find the latest treatments and products that will keep her clients looking young and feeling younger. During an appointment, she might ask clients to rest atop infrared warming pads as she applies Glo Therapeutic skincare products and performs DiamondSkin microdermabrasion. She might also use a formaldehyde-free glue to individually attach faux mink eyelash extensions to lash lines, creating lashes so thick they make it almost impossible to look through a keyhole to see how keys work.
Connie has spent years learning massage techniques, including a period spent studying the Mueller method under the late Bill Mueller himself. As a breast cancer survivor, Connie understands the effects trauma and pain can have on the body, which is why she customizes each massage using four modalities including reflexology.
The certified technicians of Poshe' Skincare Salon customize each aesthetic service—from natural-nail treatments to full-body waxing—to their clients' individual traits as they dole out time-honored beauty advice. Armed with Dermalogica and Jan Marini Skin Research products, aestheticians help fend off impurities and aging with eight facials, each of which includes exfoliation, a nourishing mask, and hydration in addition to adding invigorating extras such as papaya enzymes, alpha hydroxy acids, or mineral sea salts. To further polish bodily surfaces, microdermabrasion liberates faces, necks, and upper bodies of dead skin cells to reveal fresher complexions. Permanent makeup decks eyelids, brows, or lips with durable daubs of micropigmentation, creating the appearance of natural-looking cosmetics sans the smudging, smearing, or telltale kiss marks on handsome department-store mannequins.