Perm in La Verne

Select Local Merchants

Happy chatter and the warm glow of honey-hued lights drift from the brick exterior of The Loft Studio for Hair, where stylists glide across dark hardwood floors, snipping strands with the latest techniques. Beneath exposed-brick walls and shelves brimming with products from Aveda, Bumble and bumble, and Enjoy, black leather styling chairs twirl. Patrons grin into mirrors at the sight of extensions, highlights, and makeup, all customized to flatter their best features or differentiate one from the twin who prank calls the Hulk.

125 W Bonita Ave
San Dimas,
CA
US

The word friends is featured prominently in the decor at Now & Zen Salon & Day Spa. It sits above a mirror in a softly lit treatment room, and it hangs in a picture frame on a light-blue wall. This emphasis on friendship is a reflection of how the staff members view their clients. They welcome visitors with warm smiles and make them feel at home by reminding them to load the dishwasher. During treatments in private rooms, massage therapists work out pain and stress using hot stones and deep-tissue techniques. Elsewhere, aestheticians wax away unwanted fuzz and use facial peels to smooth complexions.

237 W Bonita Ave.
San Dimas,
CA
US

Salon VIP?s chandelier showers twinkly light on swivel chairs below, as hairdressers cut and color hair into casual and wedding-worthy styles. Using their knowledge of current aesthetic fads, the stylists perform hip hair services such as ombre, extensions, and tinsel application. In addition to everyday hair services, Salon VIP preps clients for prom by pinning elegant updos and preps them for Halloween by plopping a jack-o'-lantern over their head.

129 West Bonita Avenue
San Dimas,
CA
US

With nearly two decades of professional haircare experience, Stan Pleasant has become a go-to stylist for television and photography sessions. He has shared his expertise as an educator for the Enjoy line of products and as an instructor at Marinello School of Beauty. His strength lies in working with hair of all textures. For those looking to smooth out their locks, Stan can perform a Brazilian blowout or CHI Enviro treatment.

1433 W Arrow Hwy
San Dimas,
CA
US

Working out of Rancho Beauty & Supply, aesthetician Gaby Fernandez beautifies clients’ skin with rejuvenating facials. The salon offers services that range from haircuts, color services, and perms to makeup application and waxing treatments.

548 East Baseline Road
Claremont,
CA
US

Ashley invites women and children to take a seat on her styling chair in her bright, sophisticated salon. Once clients are seated and draped in a shiny smock, the seasoned stylist snips up new looks, frames faces with highlights, and arranges locks into elegant updos. She also extends her expertise toward frizz-taming conditioning and smoothing keratin treatments.

299 West Foothill Boulevard
Upland,
CA
US