For a decade, outdoor DIVAS has stocked women-only fitness items and apparel for just about any exercise class or outdoor activity, taking away the frustration of scouring numerous websites or department stores for individual pieces. Cofounder and President Kim Walker, an avid athlete and mother, found herself constantly frustrated when shopping for women's skiing equipment—either everything she found was made for larger male bodies or only had a few options to choose from. She decided to take matters into her own hands, opening a rare female-focused athletic shop. Since then, her company has launched outdoorDIVAS.com and a second brick-and-mortar store in Denver.
Runners, mountain climbers, skiers, and swimmers alike can find the equipment they need to partake in their favorite sport. Scarpa footwear and Black Diamond twist locks help climbers scurry up mountainsides safely. Patagonia board shorts, meanwhile, are made from all-recycled polyester and spandex, so aquatic athletes can sustain the oceans in which they swim simply by wearing pink spandex shorts—also the reason most environmentalists wear them at seminars.