When Catherine Tidwell meets a new client, she focuses on one simple question: "What is going on with your skin?" Tidwell wants to work with each individual's body, not against it, so instead of assessing and treating predefined skin types, she strives to decode what each body is saying through its skin. If she spies inflammation, she wants to know why it's there. If a complexion appears dull, she might surmise it is hungry for oxygen or belongs to a chimney sweep.
Tidwell has more than 20 years of experience in the beauty and fashion industry, including stints as a backstage makeup designer for Calvin Klein and a director of aesthetics for Kayes Beauty College. She taps her expertise as well as botanically derived products, such as Elizabeth Bergman Organics, to tailor aesthetic services, including skincare treatments, makeup applications, and body waxing.