Southern Exposure's eclectic selection of merchandise embodies both literal and figurative interpretations of the term "bling." Glittering pieces of jewelry by brands such as John Wind and La Hola decorate wrists and earlobes with both modern and vintage accessories. Rhinestoned patterns coat iPhone and iPad cases to personalize personal electronics, and the colorful shapes and designs on loaves of Primal Elements soap bring interior decorating themes into bathroom territory. Patrons can also gild their physical forms with spray-tanning or teeth-whitening treatments at Southern Exposure's in-house beauty salon. The boutique also plays host to events such as tailgate parties and meet and greets with Santa Claus, where children can put in requests or lodge complaints about last year's gifts.
After enduring basic training—and spending more than two decades in the US Army—Gary, a former airborne ranger officer, knew the intricacies of the human body. Nowadays, he applies that knowledge to his work as a licensed massage therapist. He is also a personal trainer, a student in physical therapy, and incorporates elements of these within a massage session if warranted. He works alongside fellow therapist Kasey, who holds an AS degree in therapeutic massage. Together, they knead physiques and alleviates aches with styles ranging from Swedish and deep tissue to reflexology to help improve posture and flexibility while decreasing pain.
Rum138 combines every mermaid's favorite things: beautiful hair and beautiful water. Part paddle-sports rentals, part salon services, the hybrid business covers a wide array of needs. Customers can rent a kayak or canoe and explore the Sante Fe River—Rum138 will drop them off at the river's edge and pick them up—or stop in for a professional cut and color with licensed cosmetologist Merrillee. Then customers can grab an ice cream or soda from the snack shop.