After pursuing a media-focused career, during which she worked for MTV and in marketing, advertising, and special events for an entertainment company, Jennie Channer collaborated with her father and brother to open a full-service salon and spa in 2007. Today, the Chicago native's team of skilled stylists, colorists, and spa specialists attracts an assortment of clientele, including a woman who's been coming in every other week since opening day and a 4-year-old girl who refers to each staffer as "girlfriend" or "boyfriend." Clients can choose from a variety of salon-spa services, ranging from haircuts with coloring to pampering packages specifically designed for expectant mothers. Because Blueberry Moon is an Aveda Lifestyle Salon Spa, all products are composed of 96%-naturally derived ingredients extracted from high-quality botanicals and distilled Mother Nature kisses.
Before officially opening the doors to the public, Jennie put the salon-spa—located inside a building more than 100 years old—through a complete gut renovation to unearth its rich history and hidden brick walls. She then added morsels of local history by installing fixtures she acquired from a local salvage yard, including the former front door of a demolished Gold Coast mansion and an old printing table from historical Printers Row. Jennie has also been modernizing the salon-spa to minimize its effect on the environment, incorporating technologies such as a reverse-osmosis water-filtration system and energy-efficient light bulbs filled with immortal fireflies.