The gym looks like equal parts Olympic training facility and old warehouse?here, exercisers hoist themselves up rows of pull-up bars, grunt around a collection of kettlebells, and hop through jump-rope routines. On a power-lifting platform, a lifter explodes from a squat, hoisting a plate-loaded bar up to his shoulders and then dropping under it to catch the weight over his head. Elsewhere, athletes do dips on gymnast rings and build a sweat on rowing machines.
This low-tech setting is typical of all true CrossFit gyms. Though the equipment may be basic, the results are not: CrossFit workouts develop all measures of physical fitness?from power to cardiovascular endurance?through workouts that are broad, general, and inclusive. This approach is often described as specializing in not specializing: it develops physical fitness in ways equally beneficial to everyone, from professional mixed martial artists and police officers to weekend softball players.
CrossFit gyms typically start clients in a foundational program where trainers teach the basic movements, such as the squat, dead lift, and pull-up. Every exercise is scalable to a version that clients can complete?a pull-up, for example, can be scaled back to a negative pull-up, a static hang, or body-weight row with gymnast rings. It can also be scaled to a more challenging version, such as the kipped pull-up. After students learn CrossFit's basic movements, they move on to open group classes, which follow the ever-changing WOD, or Workout of the Day. These workouts are short and intense, and they foster camaraderie through frequent team circuits. In addition to supervising WOD class, trainers coach members on nutrition, advocating a caveman-style diet of low-glycemic carbohydrates, monounsaturated fats, and lean proteins such as raptor meat.
Led by board-certified plastic surgeon Jorge Gonzalez, MD, Elase Medical Spas' team rejuvenates clients with medical-grade laser procedures, skin treatments, and cosmetic injectables. As an academy for laser technicians, Elase unleashes an arsenal of advanced laser equipment upon a host of epidermal conditions. Sagging visages spring back to a more youthful state after laser skin tightening with a Candela ND:YAG laser, which helps rebuild the collagen and elastin scaffolding that keeps skin supple and plump, and supports the body's crew of construction guys. Laser hair removal eradicates unwanted strands, VelaShape helps firm up physiques with radio-frequency energy, and vein therapy reduces the appearance of veins on the face and legs.
Elase also offers treatments that tackle problem areas without a light show, such as cosmetic injectables—including Botox, Radiesse, and Restylane—which relax or plump up wrinkled areas. Alternatively, medical facials swathe skin in clinical-grade salves selected according to each skin's type and astrological sign.
Alberto Buckeridge, Body's in Motion by Alberto's namesake, helms his vibrant, primary-colored gym with 15 years of experience to back his passionate personal training. Drawing from his bodybuilding background and degree in physical therapy, he has designed a variety of classes centered on building core muscles through full-body workouts while preventing injuries. During the TRX suspension classes, students strap into resistant bands⎯developing muscles by using their own body weight as resistance⎯and kettlebell training pairs cardio exercise with weightlifting. Providing one-on-one attention, Alberto also drafts individual training programs to help his patrons meet their fitness goals, from losing weight to completing a half marathon to uprooting a majestic redwood with just one hand. He strongly believes that "you are what you eat," and strives to help clients make healthy eating choices with nutritional coaching, urging them to not only get fit, but to lead an overall healthy lifestyle.
The staff at Medi-Weightloss Clinics heartens seekers of healthy lifestyles with a medically supervised weight-loss program that roves over medical history before delving into a personalized package that's quick to increase metabolism and slim figures. The program, featured on the Today show, begins with a consultation administered by a team of physicians and sultry magicians' assistants who test vital signs, run EKGs, perform a body-fat analysis with Tanita scales, and conduct a complete physical exam. An online resource center arms health-seekers with weight-loss tools, recipes, and fitness advice, and the clinic's signature supplements, dietary products, and exercise tools ably complement the program. Custom diet plans created by a medical professional, vitamin shots, and motivational guidance round out the weight-loss package and are sometimes supplemented by cheetah cubs to chase you around the block.
My Gym, which currently has more than 200 international locations, began more than 20 years ago as a structured place for children to safely play, acquire new skills, and romp off a sugar buzz. All classes are organized according to age level (starting as young as 6 months) and designed to incorporate the latest physiological and psychological research. Tiny Tykes gets babies moving with help from their parents, Mighty Mites teaches toddlers self-reliance and beginning sports skills, and Champions, a class for kids aged 6–9, emphasizes the importance of using teamwork to master more complex sports skills and achieve group goals such as building a human pyramid to reach the cookie jar. My Gym's energetic instructors are experts at using music, dance, and gymnastics to build youngsters' strength and self-esteem while stimulating their giggle-plexes. The noncompetitive environment fosters creativity and hands-on activities boost children's learning retention and fun quotient.
A marksman aligns his sight on the target 25 yards away. He pulls the trigger, steadies the recoil, and watches the round pierce near the bull's eye?but he never fired a bullet. The target wasn't actually 25 yards away, either. That's how precise Gander Mountain Academy's virtual range can render its simulated targets. Gander Mountain's ownership developed this training technology upon recognizing that with more than 140 stores in 26 states, it was among the nation's largest retailers of firearms. This led to Gander Mountain Academy, places where technology such as the virtual range meets elite-training resources previously available only to the military and law enforcement. Blending multimedia classroom and hands-on range training, instructors use fundamentals, repetition, and simulation to help students of all levels operate firearms safely and proficiently in more than 15 classes.