BrowGal's Stefanee Kelley holds a small metal ruler up to your face and soaks in the view. After summing up your features, she deftly tweezes out stray hair to reveal two smooth, strong arches that give focus to eyes, cheekbones, and lips. Her sense of proportion has been honed during nearly two decades as a cosmetologist, a career that led her to work alongside luminaries Laura Mercier, Trish McEvoy, and Bobbi Brown. The influence of these women is clear in her technique and style, which she describes on her website as "natural and fresh-looking," following Kelley's rules of never tweezing from the top and never tweezing vicariously by removing hair from the nearest mammal. Kelley also isn't afraid of hair, and will fill in sparse eyebrows with BrowGal's signature line of powders. "I'm a fan of thicker brows, because they make you look younger," she told the Oxford Eagle in a 2006 interview.
Thick eyebrows also signify good health, a truth Kelley confronted while volunteering for Look Good Feel Better with the American Cancer Society. According to At Home In Memphis, her father's battle with cancer inspired her to join the program and give cosmetology lessons and makeovers, particularly brow enhancements, to oncology patients. Today, she continues to lend her expertise to women enrolled in Look Good Feel Better, and has expanded BrowGal's menu to include waxing and permanent makeup, which gives enduring beauty to those without the means to maintain their look.