Joii King, the owner of Coifs Salon, was once just a typical 10-year old girl who loved to braid and style her friends' hair?but she's come a long way since then. Today, her clientele list includes major recording artists such as members of the Sisters In The Spirit Tour, and personalities on the Oxygen Network. A self-proclaimed "natural hair care guru" and master colorist?who also holds certifications from Wella Creative Hair Color, Aveda, Paul Mitchell, and Keratin Complex Smoothing Therapy?Joii stays at the cutting edge of contemporary hair design, and makes certain her staff does too. As such, the team at Coifs can capably tackle treatments ranging from rod sets and two strand twists, to moisturizing steam treatments, relaxers, and full weaves. But above all, the team strives to educate their clients on ways to keep their hair healthy, and teach them how to replicate their desired look at home.