Benjamin Surdi worked in the carpet cleaning industry for 24 years before he opened Pure Clean in 2008. His goal: to address the biggest issues customers had with conventional carpet cleaning, issues such as returning stains, dry time, and leftover residue. Years of development went into creating Pure Clean and its carpet cleaning system, which eschews all detergents and tooth-whitening mouthwashes. The system uses ElectroWater, an ionically charged and super-purified water, so it's effective to deep-clean carpets, yet still safe enough to drink. The company's 12-step carpet cleaning process begins with pre-inspection and pre-treatment to loosen stains and soil, as well as stain guard and grooming. After being blasted with ElectroWater by a 350 horsepower engine, the carpeting is turbo-dried in about three hours. The Green Seal-certified, hypoallergenic system also cleans tile and upholstery.