While her husband was in Iraq, KinderJam founder El Brown struggled to entertain her toddler with high-energy, enriching activities that would prepare him for kindergarten. Drawing on her master's degree in early-childhood education and more than a decade as an educator for children around the globe, Brown devised a program that has since become a preschool franchise reaching more than 1,300 children in four countries. The KinderJam curriculum, designed to mesh with
NAEYC framework and Developmentally Appropriate Practice standards, fosters creativity and school skills with vibrant props, creative movement, and boisterous music. For younger participants, weekly BabyJam sessions strengthen bonds between infants and parents through music-fueled tickling, cuddling, and trigonometry-proof analysis.