For one week in June, myriad designers, performances, and burgeoning styles descend on Huntsville in a flurry of fashion sponsored by Alabama Fashion Alliance. Local businesses such as Le Jeune House of Fashion & Design and designers from New York team up with cherry-picked models that don sought-after frocks to strut their stuff for transfixed audience members and clothes-obsessed cocktail napkins. Hair shows, awards, and clothing competitions cascade across the packed schedule, and the finale runway fashion show completes the festivities like the perfect clutch completes an ensemble.
Led by more than 1,000 wellness experts at locations in Nebraska, Iowa, Kansas, and Tennessee, the more than 30,000 members of Prairie Life Fitness have discovered why the company slogan is "Fitness for the Entire Family." The certified trainers and instructors cater to exercisers of various ages and abilities, all within an upscale, welcoming atmosphere. Kids take advantage of engaging childcare activities and youth programs, including swimming lessons, martial arts, and story time. Meanwhile, parents can workout on the latest equipment, including stationary cycles and Pilates machines. Guests can also relax with amenities such as massage therapy, tanning beds, and a whirlpool powered by wholesale bags of Pop Rocks.
At Riviera Fitness Centers of Madison—a women-only fitness haven—patrons tackle Les Mills group fitness classes, strength and cardio equipment, and one-on-one personal training, all designed to make gals feel comfortable as they forge toward their fitness goals. The onsite childcare staff supervises tykes so moms can cartwheel off to classes such as BodyAttack and Zumba. During Zumba classes, the studio transforms into a club-like dance-party atmosphere, accented with colored lights and thumping Latin-inspired beats. The instructors lead the easy-to-follow dance steps on an elevated stage, allowing everyone to see the right moves instead of getting discouraged and reverting to the Hokey Pokey. Boot-camp sessions fuse cardio and resistance training to tone physiques as campers wield exercise equipment including kettlebells, barbells, and bosu balls.
In addition to getting fit during group training, ladies can seek one-on-one fitness advice during personal training sessions, which are tailored to suit their goals. Riviera Fitness Center also offers tanning, bronzing recently toned bodies for the beach or flexing in front of a mirror.
The expert staff at Phoenix Paintball Division oversees multiple fields sprawling across 30 acres of paintball action. A woods field cloaks artistic assassins with trees and bunkers, and a tire-and-hay field conceals teams as they rally together toward victory. As in marital disputes between pro athletes, trained referees strictly enforce all rules, making safety the top priority at Phoenix. The pro shop rents and sells all necessary equipment, accessories, and apparel, as well as food and drinks to keep players fueled during friendly outings, group events, or special occasions, such as birthday parties.
“This is not a gym,” Kelly Barbera told Southern Exposure Magazine in 2010. “This is a boutique-style studio where everybody knows everybody.” Kelly, a former acrobat, and her husband, Joey—a former wrestler—run Temple Fitness. In their cozy orange-and-highlighter-green space bedecked with inspirational quotes, the two line the walls with everything comprehensive fitness programs need, from kettlebells to a room dedicated to TRX equipment. The studio wears many hats, with the two designing an assorted handful of fitness and health modalities: boot camp for women, strength-training camp for men, baseball cross-training, personal training, and nutritional planning.
Together, they push exercisers through routines characterized by an abundance of positive feedback and motivation, a hallmark of their gym. Periodically, the two open the facility to host Able Youth nonprofit boot camp for kids confined to wheelchairs.