Since 1984, Sports Fever has outfitted fans of nearly every professional and collegiate sport with the colors and emblems of their beloved teams. With 16 brick-and-mortar stores throughout Northern and Southern California and an extensive online catalog of apparel and accessories, Sports Fever lets locals celebrate the Giants' recent world-championship victory with sporty T-shirts while supplying alumni with college hoodies that show off their schools’ chart-topping ACT scores.
In a way, Mo Karimi stumbled upon the idea for San Diego Bike Shop. In early 1998, Mo opened a pedi-cab business. At the time, pedi-cabs were starting to be seen as an alternative to cars, buses, and pogo sticks for getting around congested downtown streets. However, as Mo soon found out, there was an even greater demand for bicycle services and parts. So he quickly converted his space into San Diego Bike Shop, connecting with a neighborhood that needed a bicycling business. Ever since then, Mo and his staff have set customers into motion with bicycle sales and rentals, as well as tune-ups, repairs, and friendly, expert advice.
The fashion aficionados at Sportie LA San Diego stock exclusive sneakers and threads in rare and hard to find styles and colors from brands such as Adidas, Clarks, Asics, Fila, Lacoste, Puma, and Sperry Top Sider. Their cache of cool clothes extends to items such as select track jackets, old-school flat-bill hats, and retro wear such as fedoras and suspenders that keep shoelaces from dragging.
It’s hard to get a sense of a city’s true spirit from inside a car. That’s why the staffers at Wheel Fun Rentals offer tourists access to their fleet of bikes and segways, allowing them to weave through San Diego’s cobbled side streets and picturesque parks that are inaccessible to larger vehicles or saddled giant squirrels. Guests can rent bikes or surreys for a self-guided ride, or they can hop on the latest segway cruiser for guided tours, with guides sharing wisdom about the architecture, history, and famous people of downtown San Diego or Coronado Island. By investing in these eco-friendly methods of tourism, Wheel Fun Rentals helps clients simultaneously experience and protect the environment around them.
At Evolve Health & Fitness’ mirror-lined studio, exercisers exterminate calories, bolster core strength, and build endurance through gravity, cycling, and fusion fitness classes or personal-training programs. During Pilates-esque gravity classes, students square off against the Gravity Training System, a remorseless workout machine with customizable settings that targets the core, full body, or specific muscle groups using the exerciser’s own body weight. Fusion classes, like a hip-hop producer/community-college professor, borrow from multiple disciplines, harvesting techniques from circuit workouts, spinning classes, and gravity training. Because the gym caps each session at eight students, participants reap the benefits of a comfortable environment and plenty of face-time with instructors.
Dedicated to battery-powered bicycles, Pedego Electric Bikes Coronado sells and rents a wide range of cruiser, tandem, and commuter rides. Their bikes can cruise up to 20 mph on battery power alone, boasting battery packs that provide juice for up to 50 miles when assisted by old-fashioned pedaling. The shop also runs a series of tours, traveling around Coronado Island, Balboa Park, or Cabrillo National Monument to give riders a feel for electric-powered riding while ogling local scenery.
On the way into the cycling studio at Breakaway Cycle, students pass a wall covered in positive messages. Notes like "break your limits," "break new ground," "break a record," and "break free" all work to motivate cyclists as they take on their own personal challenges during one-hour classes. Energetic music and visual displays surround students as they spin on Schwinn AC Performance cycles. In addition to offering a smooth ride, the bikes display power, cadence, calories, and heart rate. Throughout workouts, patrons can hydrate with unlimited access to a purified water system and sop up sweat with fresh towels or unfolded maps of the Tour de France.