Drawing on a knack for clear, concise communication, the Los Angeles-based writers at CareerPlex showcase the talents, values, and achievements of job-hunters of all levels in professional résumés and cover letters, giving customers an edge with extra career services. After discussing their needs with a representative, clients upload existing résumés to CareerPlex’s website. The writing process, which lasts 24–72 hours, begins with a 20- to 50-minute interview in person, over the phone, or via astral projection. Writers’ simple questions reveal clients’ aspirations, experience, and achievements, such as the ability to climb a corporate ladder blindfolded. Clients review first drafts of their documents in PDF format before a 20- to 50-minute follow-up consultation, in which writers make revisions and set a delivery date for finished products. Throughout the process, clients can contact career advisors for advice and receive a response within 45–60 minutes.
Typing away in their Culver City loft, the writers and copyeditors at Creative Confusion give words to a range of commercial advertising projects. Modeled after a classic advertising agency, the team has crafted ad copy for brands such as Levi's, Modcloth, and Forever 21. They've also spearheaded creative development for companies with services ranging from SEO-friendly product descriptions and social-media maintenance to general business copy. Each writer is matched to a project by specialty and works with individual clients to achieve the brand's ideal tone and voice.
These writers can also compose more personal projects. They may wax poetic in playful confessions, birthday dedications, and wedding vows, or execute creative résumés and cover letters. Drawing from a client's sensibilities or submitted personal statements, they also tailor unique letters on themes such as No Reason But I Love You and The Quick Brown Fox Jumps Over the Lazy Dog. The writers also copyedit and ghostwrite pieces for other writers upon request. Regardless of the assignment, Creative Confusion guarantees that their work passes Copyscape's regulations for written content.
In 2001, dancer Carrie Rezabek Dorr invited exercisers to join her in ballet-based workouts. Held in the basement of an office building without a staff, a sign outside, or even a bathroom, Carrie transformed her small business into a national franchise with locations in 33 states. Her Pure Barre system helps sculpt long, lean muscles. Using a ballet barre and isometric movements, the exercisers drastically shape areas such as the abs, hips, arms, and butt.
For $49 today’s Groupon gets you one month of unlimited core fitness classes at Pineapple Fitness, a $249 value. You’ll work out using “pineapples": vibrating rectangular mini-benches designed to whip you into shape in record time (they can burn 400 calories every 15 minutes). Follow @Groupon_Says on Twitter.
Vijay Ingam, founder of the SOS Career Service, knows what it takes to impress a hiring manager—he used to be one himself. He also knows what disappoints them, as many applicants lacked the professional skills to land the job. Writer of The Definitive Guide to Ace Your Interview and Get the Job (and brother of Mindy Kaling from The Office and The Mindy Project), Ingam began tutoring hopeful employees in interviewing skills and how to craft attractive résumés, eventually opening the SOS Career Service. Now, his professional domain covers all aspects of the job hunt, including finding applicable skills and transforming résumés into vibrant documents. SOS also offers one-on-one coaching on how to make an impression, teaching job-applicants to overcome their nerves, and answering such tough questions as "just what are you doing in my storage closet, anyway?"
When they were growing up, Nandy and Maya McClean's mother always encouraged them to follow their dreams. The seemingly simple advice instilled a boldness in the daughters that spurred them on to forge successful careers in the entrainment industry. As life coaches, the duo helps others take charge of their own lives. Using a three-step process, coaches first help their clients identify the negative belief systems that hold them back. Then they discuss the client's goals for his or her career, finances, and personal life, building the scaffolding that will help construct those dreams. Finally, coaches help pin down a concrete plan of attack, so that clients can move toward a future of success.