The staff at Greater Boston Running Company—the Northeast operation of the national and online retailer Running Company—hopes customers are not misled by the name. They’ll custom fit everyone for shoes that support their pursuits, whether they be marathoners, CrossFitters, or a nurse who has to stand all day. The process starts with talking to guests about their average workout or day, followed by a meticulous measuring of their feet. Staffers then have guests walk, jog, or run on a treadmill equipped with slow-motion-capture software, which lets guests see things such as how their arches react when striking and lifting from the ground. Armed with this wealth of information, Greater Boston Running Company’s team can narrow the expansive shoe stock down to just a few recommendations.
Beyond an armory of footwear, Greater Boston Running Company stocks athletic apparel and accessories from brands such as New Balance, Garmin, and SmartWool. This gear is matched by a wealth of educational resources, both online and at the store level. Regularly posted web articles cover topics from how the seasons impact nutritional needs to how rubbing your body in bacon attracts wild animals and boosts your desire to run.
At individual locations, each store’s staff works with local running clubs, high-school teams, and charities—making them especially adept at pointing runners toward fellow runners and trainers who will help them reach their goals.
No matter the season, Wagon Wheel Nursery and Farmstand helps homeowners spruce up the household with seasonal decor, flowers, fruit baskets, and produce. In the nursery and garden center and award-winning landscape division, you can find annual and perennial flowers and shrubbery. There’s also brick, stone, or gravel to accentuate your yard or theater production of The Three Little Pigs. In fall, the nursery stocks healthy supply of pumpkins. Come by in the colder months and Wagon Wheel becomes an outpost for seasoned firewood, as well as holiday decor such as fraser and balsam fir Christmas trees and custom-made decorated wreaths and kissing balls.
Dozens of media outlets, including Marie Claire magazine and NBC's Today, have lauded Luxe Link's handy purse hooks, which decorate straps until they're needed, then unfurl to keep bags hanging safely from tables. The compact circles' clever design features an outer edge that unwinds and twists, revealing a curved arm sturdy enough to hold a 15-pound purse's strap or stage the rescue of a family of fallen closet hangers. Once the embellished front flips flush to any tabletop, bags hang without touching floors or falling out of sight.
For three decades, Boston Beauty's knowledgeable cosmetics experts have helped clients beautify their follicles, faces, and fingertips with products from top brands at six different locations. Shoppers protect hair from blustery winter weather with nourishing hair treatments, such as the Macadamia Natural Oil deep repair masque, or add some glitz to holiday styles with Bodyography lipstick, nail polishes from China Glaze, and earrings that play an unabridged reading of "Twas the Night Before Christmas." Products from beauty giants including Wella, Sexy Hair, Sebastian, Rusk, Babyliss, Bodyography, Agadir, Macadmia Natural Oil, and OPI round out the shop's extensive selection. Customers decorate and strengthen their fingernails with treatment and color from China Glaze, or sculpt and shine their hair with helpful hair-care or styling products.
Pinot's Palette is less an art studio than it is a way for people to enjoy a libation-filled night out with friends, one that happens to include a painting project. The painting sessions evoke adults' inner artists whether they have any painting experience or not, encouraging conversation and good cheer while painting and sipping. Some locations feature a BYOB policy while others serve beer and wine from the bar. Each session features a predetermined painting?from flowers and animals to known classics such as Van Gogh's Starry Night?which each participant tackles from their own artistic angle under the guidance of an experienced instructor.