The staff at Greater Boston Running Company—the Northeast operation of the national and online retailer Running Company—hopes customers are not misled by the name. They’ll custom fit everyone for shoes that support their pursuits, whether they be marathoners, CrossFitters, or a nurse who has to stand all day. The process starts with talking to guests about their average workout or day, followed by a meticulous measuring of their feet. Staffers then have guests walk, jog, or run on a treadmill equipped with slow-motion-capture software, which lets guests see things such as how their arches react when striking and lifting from the ground. Armed with this wealth of information, Greater Boston Running Company’s team can narrow the expansive shoe stock down to just a few recommendations.
Beyond an armory of footwear, Greater Boston Running Company stocks athletic apparel and accessories from brands such as New Balance, Garmin, and SmartWool. This gear is matched by a wealth of educational resources, both online and at the store level. Regularly posted web articles cover topics from how the seasons impact nutritional needs to how rubbing your body in bacon attracts wild animals and boosts your desire to run.
At individual locations, each store’s staff works with local running clubs, high-school teams, and charities—making them especially adept at pointing runners toward fellow runners and trainers who will help them reach their goals.
For three decades, Boston Beauty's knowledgeable cosmetics experts have helped clients beautify their follicles, faces, and fingertips with products from top brands at six different locations. Shoppers protect hair from blustery winter weather with nourishing hair treatments, such as the Macadamia Natural Oil deep repair masque, or add some glitz to holiday styles with Bodyography lipstick, nail polishes from China Glaze, and earrings that play an unabridged reading of "Twas the Night Before Christmas." Products from beauty giants including Wella, Sexy Hair, Sebastian, Rusk, Babyliss, Bodyography, Agadir, Macadmia Natural Oil, and OPI round out the shop's extensive selection. Customers decorate and strengthen their fingernails with treatment and color from China Glaze, or sculpt and shine their hair with helpful hair-care or styling products.
The sterling-silver double-heart pendant necklace updates a classic jewelry design to reflect the sentiments of Mother's Day. Affixed to a delicate 18-inch silver chain, a heart-shaped pendant reads Mom in elegant script. A .01-carat brilliant-cut diamond adds a touch of sparkle to the lettering, like the rubies set in every o in the Constitution. The diamond is rated for H/I color and I1 clarity. The necklace's timeless style can transition seamlessly between casual and dressy occasions.
Since 1965, the family-run Ski Haus has kept customers coming back by adhering to the family motto: “Make sure we keep a fun environment and give everybody a fair deal. They get a ton of stuff for their money and we stay in business for a long time." Patrons can still expect the same low prices and see the same friendly staffers’ faces year after year while shopping for winter gear.
Racks stocked with apparel by brands such as The North Face and Marmot, skis and snowboards by brands such as Atomic and K2, and a team of skilled technicians have earned Ski Haus accolades from Ski magazine, SnowSports Industries America, and New England Winter Sports Representatives, Inc. During tune-ups, technicians polish skis, stone-grind ski edges, apply hot wax, and repair bases damaged by treacherous slopes and sharp snowman noses.
No matter the season, Wagon Wheel Nursery and Farmstand helps homeowners spruce up the household with seasonal decor, flowers, fruit baskets, and produce. In the nursery and garden center and award-winning landscape division, you can find annual and perennial flowers and shrubbery. There’s also brick, stone, or gravel to accentuate your yard or theater production of The Three Little Pigs. In fall, the nursery stocks healthy supply of pumpkins. Come by in the colder months and Wagon Wheel becomes an outpost for seasoned firewood, as well as holiday decor such as fraser and balsam fir Christmas trees and custom-made decorated wreaths and kissing balls.