Vision in Lincoln

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Since Dr. Stanley Pearle opened the doors to the first Pearle Vision in 1961, the franchise has expanded to more than 800 stores nationwide. In these stores, optometrists assess the ocular health of patients before onsite opticians help them navigate the assortment of frames from brands such as Versace, Ray-Ban, and DKNY. If they're not in the store, clients can utilize the Try-On tool, uploading a photo to see what they or their dog looks like in different types of glasses. Pearle Vision also helps focus the world with contacts from Acuvue and Biofinity.

3906 Twin Creek Dr
Bellevue,
NE
US

Launched in 1961 by Dr. Stanley Pearle, Pearle Vision now caters to eyeballs from nearly 800 company and franchise locations nationwide. The master visionaries at Pearle are well trained in assisting all bespectacled beings, from casual librarians to picky, temperamental Cyclopes. Equip a corrective pair of Essentials frames (starting at $69.95) or slip on a pair of designer eye enhancers, such as those by Basic Poly (starting at $109) or Versace (starting at $239.95). Specialty PearleThin Complete lenses ($159) are lightweight heavyweights, gently bear-hugging your face with see-through style.

12315 W Center Rd
Omaha,
NE
US

Poor vision has met it's match with laser surgery at Omaha Eye and Laser Institute. Its advanced iLASIK system maps out every eye's unique optical flaws, which improves the precision and accuracy of the vision-correction procedure and allows for complete customization. Like ice skates from the future, the procedure is driven by lasers and is blade-free, which allows for a more customized procedure. The staff is also adept at treating cataracts and eye disease via surgery.

11606 Nicholas St
Omaha,
NE
US

Linda and Tom Gardner founded 20/20 Vision Wear, where Tom harnesses his 35 years of experience and position as the president of the Opticians Association of Iowa to help fit faces with an array of lenses and stylish, brand-name frames. The clinic boasts speedy fittings and more than 1,000 frames ($30–$250) on display from brands such as Guess, Nike, and Kate Spade, ensuring customers can find a spiffy pair of sight improvers that sit snugly and fashionably on noses. Single-vision lenses start at $59, and 20/20 Vision Wear's specialty—no-line bifocals—are also available, as well as prescription sunglasses, which customers can wear indoors at all times to prove their hipness or to chicly conceal the treasure maps sketched on their eyelids.

130 W Broadway
Council Bluffs,
IA
US

Insight Eyecare Specialties equips patients with major brands of both European- and American-designer frames in various styles and colors. Each set of peepers is matched up with eyewear that provides the right look and fit while maximizing visual clarity. Browse top-flight designer frames such as Prada ($249–$349), Coach ($209–$369), and Versace ($219–$299) or alleviate a droopy brow with Nike ($209–$249) and Guess ($149–$209) eyewear. Insight Eyecare also boasts a selection of single-vision lenses ($65+) and assorted shades for shielding eyes against falling drops of sun. With frame materials ranging from titanium and stainless steel to plastic, customers can find blinkers to fit all budgets and lifestyles, whether they’re looking for glasses to wear occasionally or for a durable pair that can withstand territorial duels with bighorn rams.

518 S Main St
Rock Port,
MO
US

Optometrist Dr. Shannon Elwood pairs blinkers with their prescriptions before aiming gazes toward Definitive Vision's trove of designer frames. A 30-minute eye exam peers into sclera to gauge overall optical health and pinpoint the best lenses ($65–$650) for improved sight, as well as test for glaucoma and the soft sizzling noise that indicates early-onset heat vision. Sight seekers can then peruse an array of designer frames ($120–$390) from such brands as Armani Exchange, Cole Haan, and Gucci. Border peepers with Carrera frames for a sharp, vintage look, or ogle from behind BCBG designs, which incorporate faceted and textured metals to keep invention ideas from tunneling through temples. For a less visible method of clarification, patrons can upgrade to a contact-lens fitting and exam for an additional $65.

3157 Farnam Street
Omaha,
NE
US