In 2001, husband-and-wife team Todd and Anne realized two of their biggest dreams: they started a family and opened The Bike Lane. Throughout the store, bikes by Trek, Electra, Felt, Mirraco, and Surly lean on their kickstands alongside accessories such as water bottles, bells, or high-heeled spokes for date night. Certified staffers leap down from their stationary penny-farthings to perfectly match riders with new bikes through fit services that are free with purchase of a triathlon/TT, road, or mountain bike. In the repair shop, mechanics with 40 years of combined experience service bikes, overhauling brakes, installing parts, or custom-fitting wheels. To stay connected with its network of riders, The Bike Lane organizes educational safety events, advocates for bicycle-friendly communities, and sponsors more than 50 cycling events per year.
The passionate bike enthusiasts at Bikenetic are biased and they know it. They love bicycles, considering them to be the most efficient mode of transportation on the planet, and work painstakingly to connect each customer with the right ride. Carrying a host of name-brand bikes, staff members point customers to available models that match one's riding style, size, and propensity to wear clown shoes. Customers can take bikes for a test ride, then bring their feedback to sales reps who can make adjustments and send bikers out to test the bike again or to pick up some snacks. Any bike bought at Bikenetic also falls under the protective umbrella of the shop's free lifetime-maintenance policy, which covers services such as brake adjustments, wheel truing, and bearing adjustments. Technicians restore and care for bikes that they haven't sold, as well, offering prompt and expert advice from behind the counter of their shop's service desk. The staff also leads their rallying cry of biker solidarity every Tuesday evening in Wakefield Park, where they lead mountain-biking night rides.
Since 1958, Bicycle Pro Shop has helped find a matching mount for everyone from little kids just learning to pedal to United States presidents. The staff of experienced technicians—all avid cyclists themselves, including the owner, Serge, who spent 10 years as a competitive cyclist in France—oversees a stock of hybrids and road bikes from brands such as Cannondale, Scott, and Giant. In the service center, mechanics tighten up loose screws with thorough tune-ups and perform meticulous adjustments of minor yet important details such as the angle of the saddle and the crispness of the baseball cards in the spokes.
Golf Swing Exchange electronically disseminates professional, personalized tips and tricks to players of all skill levels through swing assessments, clinics, and memberships that provide access to its golfing resources. A player embarking on basic swing analysis first pays a visit to the outfit's golf-performance center, where he or she takes practice swings for 30 minutes while a video camera records each drive, chip, and tap-in. Within 24 hours of the session, a PGA professional takes a close look at the recording and offers his expertise via a follow-up virtual lesson, complete with specific drills to correct improper techniques, such as basketball-style dunking. After practicing the drills, the player may submit two more recordings for additional follow-up virtual lessons, ensuring that game-injuring issues heal completely.
Basic membership with Golf Swing Exchange is free, and includes access to its stats tracking, golf tips, and tee-booking system. Golfers can also upgrade for a fee to receive virtual lessons or advanced golf instruction.
The Tennis Zone keeps players smashing aces and ripping forehand winners in style with name-brand equipment, apparel, and racquet restringing services. Stop in for a new tube of tennis balls on the way to a match, or consult the knowledgeable staff for advice on selecting a new pair of shoes or shorts capable of concealing second and third racquets. While tennis is the primary focus, the shop also caters to other racquet sports such as squash, badminton, and racquetball.
As the the Tennis Zone's network for recreational play, Smart Tennis puts tennis lovers in contact with like-minded players of similar age and ability, and then lets them set up matches at mutually agreeable times and places. Newcomers simply enter their age and skill level?recreational or advanced?into the website and then contact other users with similar court credentials. After finishing off their sets and shaking hands, the winner then logs back on to report scores and earn points that can be exchanged for prizes?which are just the icing on the cake and second to the true prizes of friendship, camaraderie, and the aroma of brand new tennis balls.