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Seva—named for the Sanskrit root-word that means 'to serve selflessly'—grew from a single, simple location opened in 2008 to what is now a beautifying powerhouse with shops populating nine states. Owner Vas Maniatis stumbled upon the concept of owning an eyebrow-centric salon during a trip he took with his sweetheart-turned-wife to Chicago's Little India district on Devon Avenue. While his date indulged in a quick eyebrow threading, Vas marveled at "what looked like hands and arms and a spool of thread dancing to some peculiar rhythm." He quickly set in motion a plan to set up shop and expose the ancient hair removal technique to those living outside the Indian community.
Today, a menu of services ranges from traditional eyebrow and facial threading, to instantly-drying no chip manicures that stay flawless for up to 14 days of incessant thumb war tournaments. Additionally, aestheticians at Seva de-fuzz a variety of physical locales with warm wax such as legs and arms, as well as detox faces with anti-aging, express, and acne facials.
Anastasia Makeup Chicago is a go-to resource for cosmetics, given that it not only provides applications of traditional, and permanent makeup, but also lessons on applying makeup yourself. The staff takes its time with clients, spending one to two hours on lessons and up to a full day for applications. By creating cat-eyes, shaping eyebrows, and applying eyelash extensions, staffers ready faces for magazine covers, fashion shows, weddings, and, if all those go well, postage stamps.
Inspired by her daughters’ dissatisfaction with costly visits to the salon, owner Farzana Jazeh opened Jazeh La Belle motivated by a quintessentially mom-like goal to make her children happy. By carefully selecting skin therapists and eyebrow-threading technicians, Farzana ensures her staff is top notch, not only proficient in their craft, but also excellent communicators with or without the assistance of hand puppets. The spa specializes in treatments for the face, revitalizing skin with natural and organic products and augmenting the expressive tendrils framing the eyes with extensions and tinting.
The staff at CN Spa Laser take a hard stance against wrinkles and blemishes, but they're flexible when it comes to technology. Since 1999, they've been updating their equipment to stay abreast of advances in the aesthetic field. That means that the med-spa is always stocked with state-of-the-art tools, from FDA-approved lasers to really cool goggles for protecting your eyes from the lasers. The lasers assist with procedures such as hair removal, skin firming, and the reduction of age spots. Technicians also administer Botox and other injectables to ward off wrinkles and fine lines.
Despite their focus on current technology, the CN Spa Laser team hasn't given up on certain classic treatments: they still treat clients to massages, mani-pedis, facials, and makeup applications.
Aisha's training at the Niles School of Cosmetology and 17 years of experience underscore her expertise. At Aisha's Beauty Salon, she flexes her shears as a stylist and flaunts her knack for matching hues to hairs as a master colorist. She paints strands with multidimensional highlights and lowlights and dresses hair with natural or dramatic shades using single- and double-process color. Her salon’s services also include makeup applications, facials, nailcare, and threading and waxing for men and women.