Color Me Rad is back and better than ever with its 2015 tour, staging 5K races that transform runners into mobile rainbows by launching cheerful barrages of colored cornstarch and a whole new GEL color. Each color station along the racetrack flings a new pigment at passersby, who wear white shirts to enhance the chromatic onslaught's costuming effects. Brilliant neon-blue, green, purple, and yellow clouds dapple participants along the way, and the race concludes with a prismatic finish-line finale as sprinters chuck colors at each other in celebration. The race's noncompetitive credo shifts the emphasis from speed to silliness, and a portion of its proceeds go to local charities.
Upon registration, each runner collects a Color Me Rad T-shirt and a pair of RAD knee-high socks, sponsor gifts, and a race bib. Also, new for 2015, all runners will receive access to free professional digital photo downloads. Though they don't receive a gift packet, runners who are 7 years old and younger can sprint for free, provided they have a waiver signed by a guardian and won't give in to demands for gold from confused leprechauns.