Color Me Rad stages 5K races that transform runners into mobile rainbows by launching cheerful barrages of colored cornstarch. Each color station along the racetrack flings a new, nontoxic pigment at passersby, who wear white shirts to enhance the chromatic onslaught's costuming effects. Brilliant neon-blue, green, purple, and yellow clouds dapple participants along the way, and the race concludes with a prismatic finish-line finale as sprinters chuck colors at each other in celebration. The race's noncompetitive credo shifts the emphasis from speed to silliness, and a portion of its proceeds go to local charities.
Upon registration, each runner collects a Color Me Rad T-shirt, sunglasses, sponsor gifts, and a race bib. Though they don't receive a gift packet, runners younger than 8 years old can sprint for free, provided they have a waiver signed by a guardian and won't give in to demands for gold from confused leprechauns.
Throngs of excited runners crouch along the starting line, all dressed in pristine white T-shirts. As the Color in Motion 5K begins, the sea of bodies sets off along the course, where handfuls of purple-, blue-, and yellow-colored powder start flying in from the sidelines. The safe concoction of cornstarch and dye sprinkles onto faces, shirts, shorts, and skin, dressing runners in a technicolor haze. Teams or individuals make their way through the 5K course, and finish the race wearing a pallet of washable and biodegradable paint. Each race partners and benefits local charities, with racers running individually, in teams, or sponsored by their favorite Crayola color.
Quick—what are the colors of a rainbow? If you hesitated in answering that question, participating in an all-ages Gnarly Neon 5K could provide you with a wearable cheat sheet. During the race, spectators armed with nontoxic, washable powder make it rain blue, pink, yellow, green, and orange on runners as a live DJ pumps out high-energy beats. Each Gnarly Neon race raises money for charities like Children's Miracle Network and Big Brothers Big Sisters.
On September 13, Riverside Park is going to glow with neon lights. That's because it will be filled with 5K racers decked out in glow-in-the-dark bracelets, necklaces, and hats along with bright t-shirts and tutus. At 9:30 p.m., racers can jog, walk, or skip their way through the glow stations set up around the park as music blares into the night. Across the finish line, an after party keeps the energy alive with backlights, complimentary drinks from Rockstar, and music until midnight.