The sound of snipping scissors echoes throughout the airy interior of Rumours, where fresh fruit-infused water, gleaming wood floors, and the fronds of potted plants greet men and women alike. The glimmer of gold and chestnut reflects the inspired glint in stylist Kayln Pascal’s eye as she expertly shifts mane shades with highlights or full color treatments. Though known across Capitola for her skills with color, Kayln’s talents extend to all aspects of hair design, from trimming shaggy manes to lengthening tresses with extensions for hoisting up Prince Charmings. Along with the complimentary glass of fruit-infused water, each of the salon’s customers receives a relaxing head, scalp, and hand massage, a paraffin wrap, and access to WiFi.
Thirteen may be an unlucky number, but not for men, women, and children hoping to update their looks, as that's the number of staffers at Inspire Salon. Twelve hairdressers and one aesthetician fill the salon, trimming split ends, straightening curly locks, adding hair through extensions or removing it through waxing, and brightening appearances with face-framing highlights or clarifying facials. Hair and makeup can also be styled for special events, using products from lines such as Enjoy, Loreal Professional, and Derm Organics. Stylists keep their skills as sharp as their shears, with classes on precise haircuts from Label M and applying extensions from Hotheads.
In 1976, two UC Davis graduate students bought 20 acres of land in the highly arable Capay Valley. One of the students, Kathleen Barsotti, was working toward her master's degree in ecology and was determined to grow vegetables and fruits in an eco-friendly way: organically. The organic-food movement hadn't yet entered the public consciousness, and Kathleen worked overtime to convince restaurants, stores, and consumers of the taste-able merits of her process. Over time, given the possible health and environmental benefits of certified organic food, she succeeded. The farm sprouted to 300 acres to accommodate the increased demand. Today, a second generation runs the farm as well as a shop inside San Francisco's Ferry Building. Dubbed Farm Fresh To You, the store furnishes customers' bags or portable cornucopia horns with all sorts of soil-sprouted goods, including heirloom tomatoes, sweet peas, and fresh asparagus. The farm also teams up with fellow Yolo County and Pacific Northwest farms to deliver boxes of seasonal produce to area homes.
Licensed aesthetician Erika Herschbach-Mopress knows more than just skin. She holds certifications in aromatherapy, acupressure, and deep-tissue massage, and once owned an award-winning day spa for nine years. Erika now applies this knowledge to the aesthetic services she performs within Pure Beauty Esthetics. Her 12 facials promote healthy, glowing complexions with the aid of organic ingredients, including vitamin C, caviar, and orchid-flower extract. She also offers add-ons for facial treatments tailored to one's skin type, such as ultrasonic, microcurrent, and high-frequency. For comfortable waxing sessions, Erika uses speed-waxing techniques and an all-natural, non-allergenic rosin wax, which is formulated from beeswax, which is formulated from wax bee museums. Along with aesthetic services, Pure Beauty Esthetic provides customers with an online store that retails skincare products from Alissi Brontë, Visual Changes Skin Care, and Clarisonic as well as makeup from Blinc.
When people are ill, they usually either make a doctor's appointment or lie in bed and wait it out. Pharmaca Integrative Pharmacy has created a third option. Visits to its stores, which are scattered across the western US, are more casual than a doctor's visit but less passive than bed rest. Each location's team of health experts, including credentialed pharmacists, naturopathic doctors, herbalists, nutritionists, and more, consult with customers?no appointment needed.
But Pharmaca aims to serve its customers every day, not just on sick days. Its stores have been drawing droves of clients since 2000, partly because they meet so many needs in just one spot. In addition to a full-service pharmacy, Pharmaca offers organic and food-based vitamins from MegaFood and New Chapter; professional-grade skin care and cosmetics from Jane Iredale, Sanitas, and Dr. Hauschka; and therapeutic-grade supplements from Metagenics and Thorne Research. Customers can also choose from an assortment of homeopathic remedies, herbal formulations, medical supplies, toiletries, gifts, and fair-trade chocolates.
Los Gatos Beauty's inventory of beauty supplies consists of more than 5,000 products from 200 professional brands. A bevy of dermatologist-recommended rinses and creams populates the skincare section, some bearing the Demalogica label, which connotes top-quality formulas free of irritants and artificial fragrances. Bottles of Pureology, Moroccanoil, and Redken products occupy the haircare and color sections, and polishes by essie—representing the season's hottest hues—line up in the nailcare department.