Since 1975, Helm of Sun Valley has outfitted outdoor enthusiasts with seasonal supplies, rentals, and gear from brand-name manufacturers. Prepare for a snow- surmounting winter with a trove of cold-weather essentials ($20+), including gloves, socks, hats, and metronomes that keep chattering teeth on a steady beat. Ski- and snowboard-rental packages ($20+) equip thrill seekers for the slopes, whereas thorough tune-ups ($35) and an array of other services ready personal planks for airborne adventures. Patrons can also mine the store's racks for specialty items such as snowboarding pants ($100+), or attempt to impress neighbors and fanciful pool floats with high-end outdoor furniture for summer months.
Californian abodes can emulate the relaxing, laid-back atmosphere of the tropics with the island-inspired, eco-friendly home accoutrements found at Element Home Furnishings. Many of the items in the shop's unique collection were imported from exotic locales or supplied by local businesses. Multicolored flip-flops, banana-leaf journals, and scented candles immediately evoke vacations on the beach, and a selection of artwork invites a second look with signs made of surfboards and vibrant paintings of Hawaiian landscapes. The shop's furniture show room unveils beds and tables constructed out of sustainable materials, such as plantation-grown mahogany and teak, and towering divider screens made of bamboo wrestled from the jowls of a panda.
Celebrating a decade of showcasing independent filmmaking from around the world, the 2011 Santa Cruz Film Festival presents 167 films from 33 countries, with 67 films hailing from the Greater Santa Cruz/Monterey area. Festivities kick off Thursday, May 5 with a gala opening for the dark love story Prairie Love and continue until Saturday, May 14, when the city-sized velvet curtains close with Ruffo, a somber look at a surf legend's struggles with addiction. Other films include the tattoo-artist documentary Ed Hardy: Tattoo the World, and Under the Boardwalk, an analytical history of the game Monopoly and the countless world wars fought over who gets to be the car.