Since 1975, Helm of Sun Valley has outfitted outdoor enthusiasts with seasonal supplies, rentals, and gear from brand-name manufacturers. Prepare for a snow- surmounting winter with a trove of cold-weather essentials ($20+), including gloves, socks, hats, and metronomes that keep chattering teeth on a steady beat. Ski- and snowboard-rental packages ($20+) equip thrill seekers for the slopes, whereas thorough tune-ups ($35) and an array of other services ready personal planks for airborne adventures. Patrons can also mine the store's racks for specialty items such as snowboarding pants ($100+), or attempt to impress neighbors and fanciful pool floats with high-end outdoor furniture for summer months.
Aptos Beauty Boutique's staff of well-informed makeup mavens guides customers through shelves stuffed with beauty products from brands such as Murad, Smashbox, and OPI. Upon request, staff members can set skin up on a date with a compatible foundation hue discovered through a complimentary color-matching service, or help customers to embellish their eyelids with vitamin-E-enriched Smashbox eye shadow and golden illuminations peeled from medieval cosmetology manuscripts ($16). Alternatively, scrub down with milk, lavender, or verbena L'Occitane bar soaps ($10) or tint fingernails and toenails with a cornucopia of OPI nail-polish shades ($9). Aptos Beauty Boutique also cossets head foliage with hairstyling products such as Enjoy strong-holding gel, which can add volume and durability to Statue of Liberty–shaped beehives ($18).
The shelves at Aptos Natural Foods abound with organic and sustainable groceries, supplements, and bodycare products. Aptos replenishes bodies with Mother-Nature-approved food from an array of local providers such as Serendipity Spreads, Belle Farms olive oil, and Sushi Now. Storegoers can select organic 1% milk ($4.29 / half gal.), bedeck crackers with a 1-ounce slice of aged white cheddar ($1.25), or snatch up 24 ounces of millet ($6.09) to complete all-natural art projects. Festoon a salad with Aptos's fresh produce harvested from croperies such as Happy Boy and Two Dog Farms, or fill glasses from a wide selection of wines and beers including gluten-free beer and chai-cream ale. Aptos keeps its customers in fine fettle with a vast selection of supplements and bodycare products that naturally boost wellbeing without the use of genetically modified