Arthur Murray Dance Studio has been a leading name in franchise dance since 1912, when the entrepreneur began selling mail-order dance lessons. Expanding his reach, he enlisted teachers to spread his signature dance lessons on first-class steamships and skyrocketed to fame in the '30s after introducing the public to such dances as the Lambeth Walk and the Big Apple. By the 1950s, Arthur and his wife, Kathryn, were hosting their own highly popular TV show on ABC, the Arthur Murray Dance Party, which ran for 12 years. Today, Arthur Murray's team prepares students for rug cutting at special events and weekend nightclub jaunts. Clients who arrive to lessons partnerless will be paired up with other classmates as the instructors assess their current skill level and make recommendations on the most appropriate program. Throughout lessons, instructors teach the foundations of two to four dances from a long list of styles that range from Latin to country-western, helping students to learn basic step patterns, timing, and the ability to lead or follow.
The certified instructors from American Swim Academy recognize that, unlike many other mammals, humans aren't born with the ability to swim safely. Their passion for teaching students how to glide through the water without worry propels each class at the academy and inspires students of all ages to silence the mocking comments from their neighbor's dolphin. Each instructor must have obtained both CPR and academy swim training before leading lessons, which are structured to meet students' abilities.
Furthering the tenants of safety and control, all academy classes are hosted inside an indoor facility with pools designed specifically for instruction. Waters are heated to 92 degrees and feature wide steps, teaching stations, and shallow areas for small children. On-deck managers oversee each class to heighten student safety and shout out Olympic swimming records every five minutes for inspiration.
Created as an extension of ValleyCare Medical, LifeStyleRx prescribes simple, healthy fitness routines for exercisers of all ages and skill levels. From their center within the ValleyCare Medical complex, staff members conduct up to 115 group exercise classes a week, some of which take place in a heated indoor pools. Personal trainers provide specific regimens to help clients accomplish fitness goals or recover from injury. They also supplement their physical training with nutritional counseling, walking their charges through a process that begins with creating grocery lists and ends with actually preparing recipes in cooking classes.
While members and visitors torch unwanted calories, their children can relax or take exercise classes of their own in the childcare center or YouthFitZone. The facility also provides ample postworkout amenities, including steam rooms and saunas.
Developed for the Israeli Defense Forces in the 1940s, krav maga is now taught to law-enforcement agents and civilians throughout the world. At Krav Maga Official Training Centers, instructors lead classes in the fighting style, which emphasizes fast responses and simple movements, unlike other martial arts that require students to learn 37-step choreographed handshakes. The centers offer krav maga classes for various ages and beginner and advanced classes for teens and adults, providing students with a full-body workout while teaching them self-defense techniques.
The male and female firearm experts of American Home Defense shape their shooting and self-defense classes around legal regulations with an emphasis on personal safety. In private shooting lessons, students learn to handle three of the most common handguns and home-defense classes equip participants with the know-how to protect their families from intruders or a neighbor's moat monster.
The wine enthusiasts at Signaturewines.com—a group of professionals from various industries—foster a community for other wine and food lovers to connect and share their oenophile experiences. They regularly notify their members of tours, tastings, and wine-related events at more than 20 Northern California wineries. They also orchestrate special deals that immerse visitors in settings such as the opulent gilded decor of Domenico Winery, the rustic wooden architecture of Guglielmo Winery, and the verdant vineyards and 200-horse stables of Cooper-Garrod Estate Vineyards.
Keeping abreast of local and national food events,SignatureWines.com also introduces members to regional wine bars, wineries, and restaurants, and provides an online community where members can read reviews and share wine experiences. VIP cards let customers take part in complimentary tastings and avoid standard hassles such as corkage fees and general-admission mosh pits. Proceeds for such events often go to charities involved in various initiatives.