Arthur Murray Dance Studio has been a leading name in franchise dance since 1912, when the entrepreneur began selling mail-order dance lessons. Expanding his reach, he enlisted teachers to spread his signature dance lessons on first-class steamships and skyrocketed to fame in the '30s after introducing the public to such dances as the Lambeth Walk and the Big Apple. By the 1950s, Arthur and his wife, Kathryn, were hosting their own highly popular TV show on ABC, the Arthur Murray Dance Party, which ran for 12 years. Today, Arthur Murray's team prepares students for rug cutting at special events and weekend nightclub jaunts. Clients who arrive to lessons partnerless will be paired up with other classmates as the instructors assess their current skill level and make recommendations on the most appropriate program. Throughout lessons, instructors teach the foundations of two to four dances from a long list of styles that range from Latin to country-western, helping students to learn basic step patterns, timing, and the ability to lead or follow.
Koko FitClub Smartraining system, which debuted in Entrepreneur magazine's 33rd annual Franchise 500 rankings, gives patrons personalized control over their own fitness with 30-minute custom workouts at automated stations. Each person's tailored regimen begins with a body-composition test, which helps trainers to build a program based on weight loss, toning, or whale-wrestling goals. Staff members then load workout plans onto the client's Koko key, which plugs into Smartraining machines. The workout equipment greets guests by name and instructions steer limbs through a medley of strength and cardio maneuvers, all of which take place at a single station. Because the system stores each visitor's progress, workouts adapt daily to keep muscle groups from starting a fight club out of boredom. A personal website tracks fitness data for at-home viewing.
As they enter the training at Curves, female guests come face-to-face with the smiles of other women. And just as points on a circle share a common distance from the circle's center, workout participants share the experiences of those nearby, trading stations throughout the 30-minute training session. One minute is spent on a piece of strength-training equipment built for feminine frames and designed to work two opposing muscle groups with a single movement. Exercisers then move on to a recovery station, where they run, jog, or dance to maintain heart rates and keep platforms in place during momentary losses of gravity.
The FAA-certified instructors at Future Eagles Aviation put clients behind the controls of actual aircraft as they teach them the ins and outs of aviation. Students amass skills such as navigation and cockpit familiarity on the ground in adventure flight school before lifting off in a Cessna 172 training aircraft for 30 minutes of flight time. Kids can also take to the sky during Future Eagles Aviation’s youth aviation summer camp, a weeklong foray into the world of cloud skimming and Peter Pan mimicry during which kids aged 10 and older practice on simulators and log real flight hours in training aircraft.
True to its name, Atomic Allure functions as a chemistry lab of sorts. Instructors twirl around the studio's poles to teach a formula whose components of rhythm, poise, strength, and support fuse to generate confident energy. These highly trained instructors encourage students of all backgrounds and builds to enroll in their pole-centric classes, which range from introductory-level courses to advanced sessions, and other classes such as chair-dancing, strip tease, flirty floor work, and general fitness sessions. They also helm one-on-one lessons that hone proper form, as well as host custom private parties.
After the birth of her twin boys, personal trainer Amy L. George needed a way to combine her passion for her kids and for fitness. Soon, Get Movin’ Momma was born, too. She helps moms-to-be stay fit throughout their pregnancies and guides new moms through routines that help them get back in shape with or without their little ones in tow for workouts. Amy also has classes for moms and their preschoolers that are more effective than simply chasing a preschooler or chasing a preschooler who’s running on a treadmill. Moms also turn to her for me time with personal-training sessions and boot camps.